Lead, B2B Marketing

3 weeks ago

Greater Toronto Area, Canada Dignity Health Global Education Full time

Role: Lead, B2B Marketing

Reporting to: SVP, Marketing

Location: Toronto

Role Type:Full time/Permanent (Remote/Hybrid)

**Overview**

Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and universities in the world, including Duke CE, ASU’s Thunderbird School of Global Management, the Pepperdine Graziadio Business School, UofA’s Eller Executive Education, and more.

**Role Summary**

**Key responsibilities**
- Providing leadership and direction to staff members throughout the organization
- Identifying new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits
- Manage the implementation and optimization of DHGE’s paid channels including (but not limited to): Google ads, Facebook / Instagram ads, Linkedin ads, and/or Microsoft ads (Bing) as well as testing new platforms that could drive ROAS and campaign ROI
- Making sure all campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
- Implement tracking across all platforms and campaigns to ensure attribution is set up for accurate reporting
- Create and deliver timely and accurate campaign reporting through the use of various platforms such as: Google sheets, Salescloud (Salesforce CRM/Marketing Cloud), Google Analytics (GA4)
- Communicate effectively and lead the presentation of campaign results and actions taken to achieve the intended outcomes
- Responsible for ensuring effective budgetary allocation for the B2B marketing department
- Evaluate customer research, industry trends, market conditions, and competitor data
- Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing.
- Collaborate with colleagues from across the organization, including the marketing, sales, and product teams.

**Requirements**:
Knowledge/Skills
- Understanding B2B marketing best practices across various platforms
- Understanding of B2B marketing tracking, attribution, and how to measure performance against targets
- Strong technical and data analysis skills with the ability to convert insights into actionable items
- Be self-motivated and show an ability to work autonomously as and when required
- Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
- Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse.

Experience
- Minimum of 6-8 years experience in B2B Marketing positions
- Proven experience in planning, executing, and optimizing B2B ad campaigns across different platforms: Google, Linkedin, Facebook
- Proven working experience running successful B2B campaigns for awareness, lead generation, and conversion
- Managing budgets effectively to deliver on business results
- Demonstrating ROI and working towards weekly and monthly targets
- Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization
- Experience in working with Salescloud CRM/Marketing Cloud

Qualifications/Education
- Bachelor’s degree in Business Management, Marketing (or equivalent)
- Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know._

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