B2b Marketing Communications Specialist

3 weeks ago

Toronto, Canada Serefin Full time

B2B Marketing Communications Specialist

Serefin is all about delivering exceptional client service. Our divisions include Serefin Health, Serefin Experiences, and Serefin Travel, designed to help clients navigate complex services. We help families with autistic children find the right services as part of AccessOAP. We help employees determine the best services as part of their EAP program. We help travellers to find answers to non-emergency medical questions when away from home. We help brands improve their customer experience when customers call in for help. Essentially, we create bespoke services to provide our clients with a personalized, care-based, compassionate experience through one of our client-facing experts.

As our lives become busier and the services we need to access become more complex to navigate, we could all use some help. Serefin is your answer.

**Job Profile**:
The B2B Marketing and Communications Specialist focuses on key areas that drive revenue growth. In this position, you will report directly to the Chief Revenue Officer and be responsible for developing content for broad-based B2B marketing programs. You will be a key contributor to brand positioning and awareness, accountable for website revision, content creation and sales collateral.

To support the company's business objectives, you will collaborate with Management to execute the company's B2B marketing strategy and programs (internal/external branding, advertising/sponsorships, events, digital marketing). You take multi-layered business concepts and inputs and simplify them into a cohesive, unified identity and brand position. You are creating compelling content and effective copy.

**Scope of the job**:

- Spearhead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization;
- Perform industry and competitive analysis to inform the sales process and help with positioning and messaging;
- Lead ongoing tracking and reporting on B2B marketing initiatives;
- Collaborate with Design team to produce collateral

**Required experience**:

- Post-secondary education in relevant discipline.
- You have 3-5 years of experience in a similar function with database and digital marketing experience.
- Minimum of 2 years of experience in B2B Digital Marketing programs.
- Excellent communication skills - strong written and oral communication skills;
- Exceptional organizational skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail;
- Must be very comfortable with continuously changing opportunities and priorities;
- Team player with the ability to work cross-functionally;
- Proactive mentality with curiosity and desire to learn;
- Proficient computer skills in MS Office including Word and Excel, and PowerPoint;
- Spoken and written proficiency in French and Spanish is a significant asset.

Why would you join Serefin?

People want to make a difference, feel they belong to something, and their work is appreciated. Our business is ultimately about creating great client experiences, regardless of division or product. We look for people who want to make an impact and provide an environment where they can do so. We offer the opportunity to make decisions, to be creative and be accountable. Above all, we have fun while working.

We provide a fair bit of flexibility. People can work from home or our brick-and-mortar style office space, where you often find us breaking for games, puzzles, and generally catching up with our colleagues. And not to worry, if you are not close to the office, we provide plenty of opportunities to gather with your colleagues online for work and fun. We have a relaxed dress code because we know it's you that's most important, not how you dress.

We are very collegial and collaborative. Our projects require many team members with different skills and experiences, so working cooperatively is essential.

We trust our team to get the work done on time and see the pride they have when launching a new product or service or helping a client through a challenging situation.

We are not a run-of-the-mill business, which makes the work even more fascinating.

**Salary**: $75,000.00-$90,000.00 per year

**Benefits**:

- Employee assistance program
- Extended health care

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 3 years (preferred)

Work Location: Hybrid remote in Toronto, ON M5E 1B5

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