Manager, Sales Play Activation

3 months ago

Toronto, Canada Equinix Full time

**Who are we?**

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Manager, Sales Play Activation

**Job Summary**

The Manager, Content Creation will be a strategic contributor to the Sales Play Activation team, responsible for developing and producing high-quality solution and use case content that drives sales and business growth. Reporting directly to the Sales Play Activation Director, this role will play a pivotal role in creating compelling content that supports the seller journey and aligns with overall business objectives.

**Responsibilities**
- Create and manage a variety of content assets, including solution and use case briefs, whitepapers, customer stories, presentations, and sales enablement tools
- Collaborate closely with the Sales Play Activation Director, Enablement Team, and Sales to develop and implement a content strategy that aligns with business goals and drives engagement with target audiences
- Provide content support for marquee sales events, such as annual sales kickoffs and quarterly sales campaigns
- Contribute to the creation and management of a content calendar to ensure a consistent and timely flow of high-quality content
- Oversee the editing, proofreading, and quality control of content produced
- Track and analyze content performance metrics to measure effectiveness, identify trends, and inform future content strategies

Core Competencies
- Understanding Seller Journey and Enablement: A deep understanding of the sales process and the ability to create content that effectively supports sellers at each stage of the buyer's journey
- Content Creation: Proven expertise in creating and managing a variety of content formats, with a strong understanding of best practices for effective content creation
- Content Strategy: Ability to contribute to the development and implementation of a content strategy that aligns with business goals and drives engagement
- Creativity: A creative mindset and the ability to generate innovative and engaging content ideas
- Communication: Strong written and verbal communication skills, with the ability to effectively communicate with both technical and non-technical audiences

Specific Skills
- Domain Expertise: Strong understanding of industries such as data center, cloud, networking, security, and virtualization
- Technical Proficiency: Familiarity with content management systems, collaboration tools, and content analytics tools
- Content Marketing: Deep understanding of content marketing best practices and strategies
- Adaptability: Ability to work effectively in a fast-paced and dynamic environment, adapting to changing priorities and business needs

**Qualifications**
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Minimum 5 years of experience in content marketing, sales enablement, or a related field

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim

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