Conversion Copywriter

2 weeks ago

Vancouver, Canada Clio Full time

-Clio
is more than just a tech company-we are a global leader that is transforming the legal experience for all by
bettering the lives of legal professionals
while
increasing access to justice

Summary:
You also know how to listen and interpret stakeholder needs, communicate project updates and requirements for success effectively, possess superior organizational skills, and have the innate ability to juggle multiple tasks.

You prioritize impact over perfection, but you know what good writing looks like and have outstanding editing and proofreading skills that let you capture our style and tone. You know how to create content that, while keyword-optimized, sounds natural and authoritative.

You have a curious mind, and want to see how your day-to-day tasks result in improvements in traffic, conversions, leads delivered/opportunities created, and revenue growth.

What you'll work on:- Collaborating with our content conversion and experience (CNE) team, and our cross-functional conversion rate optimization (CRO) squad, on Clio's CRO strategy, and executing the content initiatives that bring the strategy to life;- Report on CRO and content-related KPIs, using qualitative and quantitative research to inform your content decisions, and adjusting plans according to the performance of efforts;- Collaborating closely with other content marketers on a wide scope of projects;- Mentoring your fellow writers to help them advance their skills through editorial reviews and conversion copywriting best practice reviews;- Leading large scale editorial projects that position the Clio brand and team as market leaders;- Championing content and content conversion and copywriting best practices, and disseminating learnings across the team;- Evolving editorial and voice and tone standards across our products;- Empowering everyone at Clio to write their own great content by contributing to training, learning resources, and other support opportunities.

What you may have:
- Post-secondary education in communications, journalism, or English with a strong conversion copywriting and content experience acumen;- 3-5 years experience managing content channels and executing on content needs for a brand;- Content strategy experience, preferably in a pipeline-driven, conversion-focused environment;- Background working with cross-functional teams including UX designers, graphic designers, product marketers, product managers, researchers, and engineers;- Experience writing and structuring language to respond to audience needs while still maintaining conversion best practices and brand consistency;- Demonstrated ability to create, implement, and maintain content standards across an organization;-
- Empathy and understanding for lawyers and their clients.

Serious bonus points if you have:
- Experience in the B2B SaaS space;- A portfolio of conversion-related content work that showcases how your strategy and execution led to improvements in traffic, conversions, leads delivered, and/or opportunities created.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to
- diversity, equity and inclusion

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at

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