Social Media Manager

2 months ago

Vancouver, Canada Freshslice Pizza Full time

**Responsibilities**:

- Develop and implement strategic digital marketing initiatives and activities to drive brand awareness and increase customer engagement.
- Plan and execute display, search and social media campaigns, including ad planning and buying, to optimize reach and conversions.
- Collaborate with the marketing and design team to coordinate and curate compelling content that aligns with brand guidelines and resonates with target audiences.
- Set up and monitor tracking systems to measure the effectiveness of digital marketing campaigns and generate actionable insights.
- Establish, maintain, and strengthen the organization's brand identity across all digital media platforms.
- Devise and execute paid media strategies on Facebook, Instagram, LinkedIn, and other relevant platforms to drive conversions and achieve marketing objectives.
- Collaborate with the Marketing Director to develop innovative strategies, generate new ideas, and delegate monthly tasks effectively.
- Manage and execute content strategies across various social media platforms, including but not limited to Facebook, Instagram, and LinkedIn.
- Stay up-to-date with industry trends and emerging digital marketing channels, and provide recommendations for incorporating them into the company's marketing strategies.
- Utilize social media management tools to streamline content scheduling, publishing, and engagement tracking.
- Monitor and optimize advertising budgets to ensure cost-effective campaign performance.
- Analyze competitors' strategies and consumer behavior to identify opportunities and areas for improvement.
- Collaborate with cross-functional teams, including graphic designers, content creators, and developers, to ensure cohesive brand messaging and a seamless user experience.
- Prepare regular reports on key digital marketing metrics and present findings to the management team.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field (essential).
- Minimum three years of experience in digital media buying and analysis, preferably in the food or restaurant industry.
- Strong critical thinking and problem-solving skills with a demonstrated ability to adapt to evolving market trends and consumer preferences.
- Proficiency in gathering and analyzing large amounts of data to derive actionable insights and recommendations.
- Excellent organizational skills and exceptional attention to detail.
- Ability to work under pressure, meet strict deadlines, and manage multiple projects simultaneously.
- Creative mindset with exceptional written and verbal communication skills.
- Proficiency in all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
- Extensive experience with Microsoft Office, WordPress, Google Analytics, Facebook Business Manager, and SEO planning and execution.
- Proven track record of planning and executing successful advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Strong copywriting and content creation skills across various channels and media types.
- Familiarity with social media management tools
- Demonstrated experience in building and growing brands and follower base on social media platforms.
- Proven ability to manage resources effectively, including advertising budgets.

**Job Types**: Full-time, Permanent

**Salary**: $60,000.00-$90,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Vision care

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus pay
- Commission pay
- Retention bonus

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (required)

Work Location: In person

Application deadline: 2023-09-30

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