Growth Marketer

3 weeks ago


Vancouver, Canada Inbox Booths Full time

**Key Responsibilities**:

- Take full ownership of paid channel strategies, including strategy development, execution, and performance tracking to meet budget and ROI targets.
- Manage day-to-day operations of Paid Search campaigns and coordinate creative campaigns across digital and social media platforms.
- Develop and execute comprehensive content strategies to support and extend marketing and communications initiatives, aligning with short-term and long-term business objectives.
- Establish performance goals, oversee measurement protocols, and optimize content effectiveness based on analytics and insights.
- Lead demand generation programs, defining strategy and execution to acquire Marketing Qualified Leads (MQLs) and pipeline opportunities across key segments and markets.
- Collaborate with internal teams (Content, Design, Product, Sales, Marketing Ops) to develop effective ads, strategies, and seamless lead routing and conversion strategies.
- Drive customer acquisition growth through multi-channel paid media campaigns, exploring new channels and opportunities aligned with company objectives.
- Conduct routine (daily, weekly, monthly) reporting and share insights with the project team to support overall account strategy and decision-making.
- Work closely with technical and digital teams to implement efficient content management and essential marketing systems (e.g., CMS, marketing automation, analytics).
- Supervise and manage the content lifecycle, ensuring all content is consistent with brand standards and optimized for user experience across all channels.
- Champion testing and learning across various programs, including creative, copy, audience segments, channels, and tactics, to drive optimization and growth.

**Requirements**:

- Strong leadership skills with excellent verbal and written communication abilities.
- Ability to prioritize and effectively manage multiple tasks and projects simultaneously.
- Proactive problem-solving and decision-making skills, with a passion for marketing and staying ahead of industry trends.
- 4-6 years of relevant experience in digital marketing
- Experience managing Facebook Ads, TikTok Ads, and/or Google Ads (3-5 years).
- Strong interest in Direct-to-Consumer (DTC) brands.
- Continuous learner with a desire to empower clients and contribute to their growth and success.
- Results-focused, with a keen eye for detail.
- Strong copywriting skills, creativity in ad development, and a collaborative spirit.

Expected start date: 2024-04-01

**Salary**: $65,000.00-$85,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Wellness program
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Google Ads: 3 years (required)
- Facebook Advertising: 3 years (required)

Work Location: Hybrid remote in Vancouver, BC V5Y 1J4

Expected start date: 2024-04-01


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