Coordinator, Customer Research and Insights
6 months ago
YVR is a place of connection, bringing together people, places and cargo while ensuring a safe and efficient experience for everyone. Partnerships, Marketing Research and Advertising is an integral part of YVR’s mission of delivering a memorable and effortless travel journey for our guests while also providing an experience that is reflective of YVR, the partnership with Musqueam and our commitment to serve our community.
**Position overview**
Are you highly organized, data driven, and customer focused?
**Key responsibilities include**:
- Plan, coordinate, and support in-terminal data collection: observational data gathering, passenger intercept surveys, and interviews.
- Track progress of any fieldwork and audit fieldwork team’s compliance with ethical and regulatory standards (including privacy and consent procedures as applicable)
- Mitigate impacts, provide day-of support (as needed) to enable smooth conduct of fieldwork/data collection for interviewers and respondents, as well as for the overall airport operations.
- Coordinate and support deployment of feedback devices and activations in the terminal as well as initiatives to grow YVR’s proprietary online customer panel (YVR Co-Pilots]
- Administer login credentials/access to customer research data/reports and dashboards and ensure user are aware of any conditions around data sharing. Ensure the timely sourcing and distribution of incentives for research initiative.
- Provide support to the Senior Analyst around analysis and reporting on individual research projects and assist with periodic reporting of organizational and departmental KPIs.
- Support the broader Marketing, Partnerships, and Advertising Department around the delivery of initiatives (like marketing campaigns, terminal activations, etc.).
**Key qualifications include**:
- Diploma or certificate in Market Research, Marketing or Business Administration
- 2 years of relevant market research experience (e.g., respondent sampling/recruitment, data analysis, documentation, report writing, other experience that required strong attention to detail and data accuracy)
- Proven experience in project management, working with senior level stake holders and cross functional collaboration.
- Excellent oral, written communication and presentation skills
- Proficiency in MS Office Suite products such as Excel, Word, Outlook, SharePoint and Teams
- Ability to coordinate and accomplish a variety of tasks and projects under tight timelines
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