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Manager, Consumer Insights

7 months ago

Vancouver, Canada Vancouver City Savings Credit Union Full time

**About Vancity**

Vancity is a member-owned credit union built on the principles of inclusion and social justice. A relentless commitment to their values has helped them challenge the status quo and break down barriers since day one in 1946. They have bold commitments to make Vancity net-zero by 2040 across all mortgages and loans and are pursuing strategies on Indigenous banking and to improve the financial resilience of their members.

**About the workplace**

This role will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office.

The** Manager, Consumer Insights** plays a pivotal role in driving business growth and strategic decision-making by leveraging their expertise in consumer behaviour through the proper execution, analysis, and communication of market research findings to key stakeholders and senior leadership. The role leads a team of experienced researchers and external vendors to effectively define research objectives, synthesize complex data sets, identify key trends, and use leading-edge platforms and technologies to communicate actionable insights that inform marketing, product development, customer experience, service channel optimization, and other critical enterprise-level initiatives.

This is a **Full-time, Permanent **role working on a Hybrid schedule and reports directly to the Director, Research and Insights.

**A typical day would involve**:

- Proactively consult with internal clients to develop and refine business strategies based on consumer insights, providing strategic and actionable recommendations from the synthesis of a variety of qualitative and quantitative research sources.
- Lead the design of consumer research studies and data analyses, and manage external vendors, to understand emerging market trends, consumer preferences, and competitive landscapes utilizing a variety of traditional and leading-edge research methodologies and tools/technology.
- Create insightful reports and presentations tailored to different internal client groups, ensuring effective communication of findings, strategic implications, and recommendations across all levels of the organization, and do it in a way that inspires confidence and demonstrates strategic thinking at a high-level within the organization.
- Lead and mentor a team of experienced research and service design consultants, inspiring them to develop to the best of their abilities, foster their professional development and ensure the highest quality outputs for internal clients.

**You have**:

- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- 8+ years in the consumer insights & market research field utilizing customer segmentation, CX/UX, brand health, ad tracking, NPS/customer satisfaction, voice of the customer and/or product development research methodologies and tools.
- Team leadership experience, with the ability to motivate performance and skills development.
- Excellent stakeholder consultation skills to uncover clear research objectives and guide end-users through resulting insights to inform business decisions.
- Demonstrated ability in developing clear narratives and storytelling, translating complex data into easy to understand, actionable insights - both visually and verbally.
- Strong analytical skills and proficiency in data analysis tools and methodologies.
- Strong project management skills and ability to juggle multiple projects, timelines, and stakeholders.
- Strong business acumen, strategic and critical thinking skills to proactively identify ways that consumer research can best support business plans.
- Working knowledge of Qualtrics, PowerBI, Recollective tools an asset.

**The Team**:In this role, you will report to the Director, Research & Insights.

**Posting Deadline: Posting Until Filled**

**We offer**:

- We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada.
- Our permanent employees qualify for attractive benefit packages that can be customized and changed each year to meet their evolving needs.
- New employees receive between three to four weeks of vacation allowance per calendar year, and the number of vacation days grows — to a maximum of six weeks per year — as their length of service increases. In addition, full-time, permanent staff may be able to purchase extra days of vacation through our flexible benefits package.
- In addition to the 10 statutory holidays in British Columbia, Vancity provides an additional three statutory holidays. We offer care days for periods of short-term personal illness or emergency family illness, plus opportunities to take unpaid leave for a variety of reasons.
- Our health care & dental benefits offer three levels of health care and dental coverage for you to select from. These benefits will also be effective immediately based on your hire date.
- We underst