Director, Demand Generation

4 months ago

Markham, Canada Enghouse Full time

**What you will be doing**:

- **Campaign Strategy**: Design and execute innovative marketing campaigns with a specific budget to drive lead generation. Develop creative ideas and strategies to attract potential customers, focusing on our interactive division and call center solutions.
- **Regional Management**: Lead and manage campaign managers across five regions, including overseeing an operational analyst and content designer. Ensure high-quality execution of campaigns and alignment with strategic objectives.
- **Hands-On Involvement**: While primarily strategic, the role requires active participation in the daily execution of campaigns and content creation.
- **Budget Management**: Oversee a budget of $3-4 million USD, leveraging prior experience managing smaller budgets of $1-2 million USD.
- **Sales Enablement**: Drive cross-selling and enablement efforts across a global sales channel.
- **Global Travel**: Travel approximately 10% of the time, primarily within Europe, to effectively oversee global marketing initiatives.
- **Demand Generation Strategies**: Develop and implement demand generation strategies for new logos, existing customers, and partners.
- **Martech Tools**: Utilize Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for campaign execution and performance tracking.
- **Annual Planning**: Collaborate on the annual planning process for the Marketing & Demand Gen team, including setting objectives, managing financials, and planning budget and headcount.
- **Sales Collaboration**: Work closely with the sales leadership team and sales representatives to ensure marketing’s efforts are leading to new bookings and revenue.

**What you bring**:

- **Education**: Undergraduate or university degree in a business-related field or equivalent experience.
- **Marketing Experience**: 5-7 years of marketing experience with a proven track record of delivering significant ROI on B2B marketing investments.
- **Leadership Experience**: 2-3 years of experience in a leadership role, managing a team of 4 or more staff.
- **Demand Generation Expertise**: Demonstrated hands-on experience in driving demand generation programs for contact centre or customer experience software products.
- **Campaign Execution**: Willingness to be actively involved in the creation and execution of marketing campaigns.
- **Technical Proficiency**: Strong knowledge of Salesforce, Pardot, Marketo, Google Analytics, website optimization, paid search, lead attribution, and other marketing automation and sales technology tools.
- **Communication Skills**: Excellent interpersonal and communication skills, with the ability to assemble and interpret data, create executive summaries, and provide actionable business insights.
- **Travel**: Openness to travel up to 10%.

**Our Offerings**:

- Flexible remote work model with requiring occasional visits to our office as necessary
- A role with exciting opportunities for growth and development
- Be part of a thriving, international company
- Enjoy a comprehensive benefits package

**About Enghouse Interactive**

Enghouse Interactive is the world’s most reliable contact center technology provider. Our global brand is built on our track-record of consistently honoring our commitments - to our customers, our staff and our shareholders. It is a leading global provider of contact center software, services, and video solutions, serving thousands of customers for over 35 years. Enghouse Interactive solutions enable customers to deliver winning customer experiences by transforming the contact center from a cost center into a powerful growth engine.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse is an equal opportunity employer. All applicants will be considered for employment without discrimination and accommodation will be provided during the hiring process upon request.

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