Director of Marketing

6 months ago

Markham, Canada SinaLite Full time

Welcome to the SinaLite family, where our dedication to quality, innovation, and customer satisfaction drives every aspect of our business. Since our humble beginnings in 1999, we've grown into a thriving community of 150+ employees, empowered by state-of-the-art printing technology, a commitment to excellence, and recognizing and investing in the potential of people. As we continue to expand our reach and impact, we're excited to offer not just jobs, but pathways for growth and advancement within our company. Join us in shaping the future of print, where your passion and talent will make a meaningful difference for over 20,000 customers across North America. Unbox your potential at SinaLite

**Job Summary**: Reporting to the Chief Revenue Officer, the Director of Marketing will play a pivotal role in shaping the future direction of SinaLite as we embark on an exciting phase of expansion and growth. In this role, you will build, grow, and lead the marketing department and strategy through key stakeholder partnerships. The Director of Marketing’s mission will be to craft and execute demand generation and lead generation strategies that captivate target audiences and accelerate SinaLite’s growth trajectory.

**Salary Range**: $115,000.00 - $150,000.00

**Key Responsibilities**:

- Create a robust marketing strategy to increase inbound qualified leads and drive growth targets.
- Set brand strategy to ensure a branding presence that resonates with the target audience.
- Build, manage and coach members of the marketing team.
- Build marketing dashboards tracking department, channel and agency KPIs.
- Set quarterly department OKRs and fully align the marketing department toward achieving them.
- Develop and execute annual marketing plans that outline key initiatives, timelines, required resources, and potential challenges to reach revenue targets.
- Identify and prioritize customer segments/channels that offer the highest growth potential.
- Determine new markets, channels and niches that align with the company's capabilities and brand positioning.
- Identify potential strategic partnerships with other companies, influencers, or organizations that can amplify the brand's reach and credibility.
- Own and manage the marketing budget, including conducting periodic reviews with the finance team and reallocating funds from underperforming campaigns to those with high performance.
- Refine the company's value proposition to make it more compelling and aligned with market needs.
- Review the current marketing technology stack to ensure it supports the team effectively.
- Audit, document marketing processes and identify bottlenecks; develop SOPs for recurring marketing tasks.
- Introduce standardized templates for campaign planning.
- Work with Sales and ensure departmental alignment to maximize collaboration

**Key Experience & Qualifications**:

- 6+ years of experience in B2B marketing, with a proven track record of driving growth.
- Marketing leadership in a scaling business.
- Proven experience in developing and implementing fulsome strategies to generate new leads that make a measurable impact to growth.
- Experience in reporting and decision making based on data.
- Able to build a team, infrastructure and systems to support high performance marketing.
- Exceptional organizational skills to be able to manage a number of diverse projects simultaneously.
- Ability to work in a fast-paced environment and adapt to rapid and frequent change.
- Good knowledge of technology solutions, including financial modeling and business analytics.
- Proficient in using modern sales and marketing tools and technologies.

**Perks That Go Beyond the Ordinary**:

- Health & Wellness: Comprehensive health insurance, dental coverage, life insurance, and vision care to keep you and your loved ones feeling their best.
- Adventure Awaits: Travel insurance for those who love to explore, ensuring peace of mind wherever your journeys take you.
- Holistic Support: Paramedical coverage to nurture your physical and mental well-being, because your health matters to us.
- Thriving Together: Join our wellness program designed to help you flourish both personally and professionally.
- Comfort Zone: Enjoy the freedom of a casual dress code that lets you express your personal style while you work.
- Convenience Matters: On-site parking for hassle-free commuting, because every minute saved adds up.
- Sky's the Limit: Room for growth and advancement within our company, where your ambition is encouraged and celebrated.
- Never Stop Learning: Access company-sponsored learning opportunities to fuel your curiosity and expand your skill set.
- Celebrating You: Join us for employee appreciation events where your hard work is recognized and rewarded.
- And So Much More: From team-building activities and more, we're committed to making your experience with us exceptional in every way.

  • Marketing Director

    1 month ago

    Markham, Ontario, Canada Government of Canada - Central Full time

    About the RoleWe are seeking a highly skilled Marketing Director to join the Government of Canada - Central team. As a key member of our organization, you will be responsible for leading our marketing efforts and developing strategies to drive business growth.Key ResponsibilitiesDevelop and implement marketing plans to achieve business objectivesLead a team...

  • Strategic Marketing Director

    2 weeks ago

    Markham, Ontario, Canada Government of Canada - Central Full time

    About This RoleWe are seeking a highly skilled Strategic Marketing Director to join our team at the Government of Canada - Central. In this critical role, you will be responsible for leading our marketing efforts and developing strategies to achieve our business objectives.Salary InformationThe estimated salary for this position is $120,000 - $160,000 per...

  • Director of Marketing

    6 months ago

    Markham, Canada SinaLite Full time

    Come join our Family! SinaLite is a family owned business which has been operating since 1999. What started as a small 1,200 square-foot print shop which operated a single small AB-Dick printer has blossomed into a company of 150+ employees, containing several million dollars worth of printing equipment, and achieving a yearly sales revenue of 40+ million...

  • Senior Sales and Marketing Director

    3 weeks ago

    Markham, Ontario, Canada Maplecourtretirement Full time

    We are seeking a seasoned Senior Sales and Marketing Director to join our Maplecourtretirement team. In this dynamic role, you will be responsible for driving occupancy and brand visibility through a strategic blend of on-site engagement and digital marketing.This is an exciting opportunity to lead sales teams while driving online marketing strategies to...

  • Sales and Marketing Director

    1 month ago

    Markham, Ontario, Canada Themillwood Full time

    Unlock Career OpportunitiesWe are seeking a results-driven Sales and Marketing Director to spearhead our senior living communities' growth. This role combines on-site engagement and digital marketing expertise to drive occupancy and brand visibility.This dynamic position requires an individual with experience in sales coaching, online marketing, particularly...

  • Mandarin Director, Marketing

    2 months ago

    Markham, Canada Pacific Smoke International Inc Full time

    **Marketing Director ( Mandarin Speaking )** At Pacific Smoke International, Inc. Hybrid ( 3 days in office ) **Do you believe that a company’s success depends on its people?** If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for a Marketing Director ( Mandarin Speaking ) to join our...

  • Digital Marketing Director

    2 weeks ago

    Markham, Ontario, Canada Thinkpivot Solutions Full time

    About the RoleThinkpivot Solutions is seeking a highly skilled Digital Marketing Director to lead our ecommerce growth initiatives. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive sales and revenue growth.

  • Senior Sales and Marketing Director

    3 days ago

    Markham, Ontario, Canada Themillwood Full time

    Job Opportunity at ThemillwoodEstimated Salary: $80,000 - $120,000 per yearAbout UsWe are Themillwood, a leading provider of senior living solutions. Our company is committed to delivering exceptional care and services to our residents.About the RoleWe are seeking an experienced Senior Sales and Marketing Director to join our team. As a key member of our...

  • Senior Strategic Marketing Director

    1 week ago

    Markham, Ontario, Canada Canada Inc. Full time

    Job DescriptionWe are seeking a Senior Strategic Marketing Director to join our team at Canada Inc. in this exciting opportunity.About the RoleThe successful candidate will be responsible for allocating resources to implement organizational policies and programs, establishing objectives for the organization, and formulating or approving policies and...

  • Senior Sales and Marketing Director

    3 weeks ago

    Markham, Ontario, Canada Atriumretirement Full time

    About the RoleWe are seeking an experienced Senior Sales and Marketing Director to join our team at Atrium Retirement. This is a full-time position that requires a dynamic individual with a passion for driving results through a blend of on-site support and digital marketing.Key ResponsibilitiesMonitor sales targets, standards, and community outreach efforts...

  • Sales and Marketing Director for Senior Living Communities

    2 weeks ago

    Markham, Ontario, Canada Atriumretirement Full time

    Job Summary:We are seeking an experienced Sales and Marketing Director to lead our senior living communities. The ideal candidate will have a proven track record in sales coaching, online marketing, and community engagement.About the Role:The Sales and Marketing Director will be responsible for driving occupancy and brand visibility through a blend of...

  • Marketing Director for Product Growth

    3 weeks ago

    Markham, Ontario, Canada Xplore Inc. Full time

    Xplore Inc. is a leading provider of fibre, 5G and satellite broadband services in rural Canada. We are seeking a highly skilled Marketing Director to lead our product growth initiatives and drive customer acquisition in the Enterprise / B2B market.This exciting role will provide ample opportunity for growth, autonomy and impact, reporting directly to the...

  • Marketing Director

    3 weeks ago

    Markham, Ontario, Canada Pacific Smoke Full time

    We are seeking a seasoned Marketing Director to lead our brand growth efforts in the vaping industry.About Pacific Smoke InternationalPacific Smoke International is a leading distributor of electronic vaporizers and award-winning vaping products in Canada. Our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes.As...

  • Mandarin Director, Marketing

    2 months ago

    Markham, Canada Pacific Smoke Full time

    Full Time Salaried Management Markham, ON, CA8 days ago Requisition ID: 1184At Pacific Smoke International, Inc.Hybrid (3 days in office)Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for a Marketing Director (Mandarin...

  • Mandarin Director, Marketing

    2 months ago

    Markham, Canada Pacific Smoke Full time

    Full Time Salaried Management Markham, ON, CA8 days ago Requisition ID: 1184At Pacific Smoke International, Inc.Hybrid (3 days in office)Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for a Marketing Director (Mandarin...

  • Senior Living Sales and Marketing Director

    3 weeks ago

    Markham, Ontario, Canada Themillwood Full time

    Job SummaryWe are seeking a dynamic Senior Living Sales and Marketing Director to drive results through on-site support and digital marketing.Key Responsibilities:Monitor sales targets, standards, and community outreach efforts.Analyze data from CRM systems to inform business decisions and refine strategies.Manage online inquiries, leads, and social media...

  • Senior Living Sales and Marketing Director

    3 weeks ago

    Markham, Ontario, Canada Peterboroughretirement Full time

    Job SummaryWe are seeking a highly skilled Senior Living Sales and Marketing Director to join our team at Peterborough Retirement. As a key member of our sales and marketing team, you will be responsible for driving occupancy and brand visibility through a combination of on-site support and digital marketing efforts.About the RoleThis is an exciting...

  • Regional Field Marketing Director

    2 weeks ago

    Markham, ON, Canada Enercare Inc. Full time

    Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste...

  • Sales and Marketing Director for Senior Living Communities

    3 weeks ago

    Markham, Ontario, Canada Lifetimes Living Inc Full time

    About the RoleWe are seeking a highly motivated Sales and Marketing Director to join our team at Lifetimes Living Inc. in Markham, ON.The ideal candidate will have 3-5 years of experience in sales, preferably in the senior living or hospitality industry. Strong conflict management and problem-solving skills are essential.Key ResponsibilitiesSales Team...

  • Account Manager

    6 months ago

    Markham, Canada DSMA Full time

    **Account Manager, Marketing** **THE ROLE OVERVIEW** - Reports To: Director of Marketing - Location: Markham, ON - Role Type: Hybrid Reporting directly to the Director of Marketing, the Account Manager is a day-to-day lead and the main point of contact for marketing for our client. The AM will support on all processes involved in the branding development,...