Director of Marketing

4 weeks ago

Sherwood Park, Canada BIS Safety Software Full time

Looking for a challenge? Join our team as a **Director of Marketing**, where you'll be the **catalyst **for our** company's growth**.

**_
BIS Safety Software_** is a fast-growing technology company providing leading software for the safety industry. We are looking to add a Director of Marketing to our expanding team.

**Who we are**

Founded in 2006, BIS was born and raised in Sherwood Park, Alberta. We have developed a world class software solution by emphasizing client relationships and continuous innovation, and we are looking to continue our rapid growth across North America and around the world.

**About the role**

This position involves **leading **a small team, collaborating with various departments and external partners, and making data-driven decisions to drive marketing and company success. This role will be equal parts **visionary strategy** and **roll-up-your-sleeves execution**, and will be an in-person position based out of our Sherwood Park, Alberta, office.
- Create, implement, and execute the overall marketing strategy, ensuring alignment with business goals and objectives.
- Champion the growth of our overall marketing efforts, directly contributing to an increase in sales and the further expansion of our company.
- Collaborate with the leadership team to define key market segments, competitive positioning, and value propositions.
- Utilize a mix of online and offline channels to maximize reach and engagement, identifying and suggesting new innovative strategies to increase the number of client inquiries, as well as building on existing initiatives.
- Bring a creative and innovative approach to attracting new customers with outside-the-norm ideas.
- Lead by example and actively engage in the execution of marketing tasks, rolling up your sleeves to support the team with account based marketing initiatives, website improvements, channel marketing, content creation, social media management, event coordination, and more.
- Be able to make data-driven decisions to enhance effectiveness and ROI for all marketing efforts.
- Think critically about strategy, and be comfortable making suggestions to improve any area of the business.
- Have strong interpersonal skills, the ability to work well in a team, to build off the ideas of others, and be open to constructive feedback on their work.
- Conduct thorough market research to identify emerging trends, customer needs, and opportunities.
- Emphasize cross-functional collaboration to ensure alignment between marketing efforts and broader company objectives.
- Provide mentorship, guidance, and hands-on training to team members to foster their growth and development.

**Qualifications**:

- 5+ years of digital marketing experience in B2B or SaaS environments, specifically with digital marketing, SEO, in-bound marketing techniques, customer funnels, and content creation
- 2+ years of experience directly leading and growing a team, showing positive results and achievements
- Have experience with digital marketing techniques, including Google ads, on-page SEO, keyword research, in-bound marketing strategies, etc.
- Display a strong ability to think strategically - creating clear goals and breaking down the tasks into actionable plans
- Showcase a successful track record of designing and executing projects, on time, on budget and exceeding expectations
- Demonstrate a history of conversion optimization across all projects - not just coming up with great ideas, but getting results
- Proficiency in digital marketing tools, CRM systems, and analytics platforms

**You might be the right fit if you**:

- Have a history of designing and executing successful marketing plans from start to finish
- Are an eager learner, always curious and willing to take initiative
- Set high expectations for yourself and the goals you set out to achieve
- Are an accomplished storyteller who understands how to break through the clutter with engaging content
- Can see the big picture, break it down into smaller, actionable tasks, and continually move projects across the finish line
- Are a great team player who thrives in a collaborative work environment
- Are a quick study when it comes to the adoption and mastery of software and technology
- Have excellent English written and oral communication skills
- Have some form of education. Degree, diploma, or the school of hard knocks. Don’t get caught up on the piece of paper on the wall - convince us you are the perfect fit based on your knowledge, experience, and expertise
- Are knowledgeable with Google Analytics (or related)

Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.
- Job ID: #202309-MD29_

**Why join us**

At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and com

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