Senior Social Media Manager

2 weeks ago


Calgary, Canada Benevity Full time

Senior Social Media Manager Join to apply for the Senior Social Media Manager role at Benevity. High-Level Overview As Benevity’s Senior Social Media Manager, you will be at the forefront of our voice in the market, partnering across the business to bring our brand narrative and content strategy to life on social media platforms. You will create a social-first content strategy that drives measurable business outcomes and meaningful interactions with our audiences. What You'll Do Global Social Media Strategy: Develop and execute Benevity's global social media strategy with targeted focus on select key markets to improve share of voice and drive pipeline creation attribution. Content Creation: Create high-quality, engaging content (text, image, and video) for various social media platforms to drive impressions, engagements, and conversions. Social Calendar Management: Develop and manage Benevity’s calendar of social media content to leverage our unique offering, brand narrative, thought leadership, and content strategy. Reporting and Analytics: Monitor and analyze social media metrics to measure campaign performance, identify opportunities for improvement, define key performance indicators, and translate results into insights to fuel content strategy and market knowledge. Audience Engagement: Engage with and grow our audience through comments, direct messages, and other social media interactions. Social Advocacy: Develop and execute employee, executive, and stakeholder advocacy programs. Brand Standards: Collaborate with other marketing teams to ensure consistent messaging and branding across all channels. What You'll Bring Experience: 6+ years proven experience in social media management and content creation, managing global B2B brands and executing social strategies for multiple countries and audience segments. Digital Mindset: Digital-native understanding of trends, engagement best practices, and content expertise. Energetic, creative thinker with a strong grasp of marketing best practice, trends, culture, and competitive dynamics. Creative Production: Extensive experience in creative development, brief development, and collaboration with creative teams/agencies, including on-set work. Platform Passion: Strong understanding of various social media platforms (LinkedIn, Twitter, Facebook, Instagram, TikTok). Passion for social impact and a desire to contribute to a meaningful cause. Experience with social media management tools (Sprout, Hootsuite, Canva). Thrives in Dynamic Environments: Adaptable and positive in managing changing priorities and deliverables or business needs. Analytical Approach: Strong analytical skills to measure and optimize social media campaigns, with the ability to translate results and insights into strategy. Desire to do good: A passion for social impact and a desire to contribute to a meaningful cause. Join us at Benevity, where you’ll have the opportunity to make a significant impact and help us tell our story in a way that inspires and drives action. If you’re ready to take your social media career to the next level, we would love to hear from you Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com. #J-18808-Ljbffr



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