Co-Founder, Marketing

2 months ago

Old Toronto, Canada Tuze Inc. Full time

At Tuze, we're revolutionizing the rental landscape for Canadian landlords. Our platform ensures risk-free and stress-free renting by offering guaranteed rent payments, comprehensive rental histories, and robust legal assistance. We’re transforming property owners into landlords with our bold solution to help cut rising levels of homelessness and tackle the housing crisis head-on. Landlords are scared of losing out, and we understand that, so we are here to make the renting process risk-free. We need a dedicated Marketing Co-Founder to lead our branding and growth efforts, ensuring that Tuze reaches landlords across Canada.

About the Role

Tuze is looking for a passionate and experienced Marketing & Sales Co-Founder to drive our brand awareness and customer acquisition strategies. As an important member of our founding team, you'll be responsible for developing and executing marketing plans that resonate with our target audience and establish Tuze as the go-to platform for landlords.

How Your Role Will Look

• Brand Development: Create and refine Tuze’s brand identity, ensuring that our messaging and visuals consistently reflect our mission and values.

• Marketing Strategy: Develop and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention across multiple channels, including digital, social media, and content marketing as well as grassroots and community-driven efforts.

• Campaign Management: Plan and oversee marketing campaigns, from concept to execution, ensuring they align with our business objectives and resonate with our target audience.

• Content Creation: Lead the creation of high-quality content that educates and engages landlords, from blog posts to social media updates, ensuring a consistent voice and tone.

• Partnerships and PR: Build and nurture relationships with key partners, media outlets, and influencers to amplify our reach and establish Tuze as a trusted name in the industry.

• Manual Outreach: Be prepared to engage in direct outreach activities such as cold calls, event organization, and strategic collaborations with potential partners like the Canadian Real Estate Association or property management companies.

• User Insights: Gather and analyze user data to inform marketing strategies and optimize campaigns, ensuring we’re meeting the needs and expectations of our audience.

• Collaborate with Founders: Work closely with the founding team to align marketing efforts with our overall business goals, ensuring that we’re driving growth and maximizing our impact.

What You'll Bring

• 3-5 years of marketing experience, with a strong focus on digital and content marketing, ideally in a startup or high-growth environment.

• Proven track record of driving growth in a startup or high-growth environment, showcasing your ability to scale marketing efforts effectively from the ground up.

• Strong understanding of branding, with the ability to create and maintain a consistent brand identity across all channels.

• Excellent communication skills, with the ability to craft compelling messages and connect with our audience.

• Data-driven mindset, with the ability to analyze metrics and adjust strategies accordingly to optimize performance.

• Entrepreneurial spirit and a willingness to take on diverse responsibilities as a founding team member. We’re a start-up after all – so you’ll need to hit the ground running and be willing to get stuck in

Bonus Points If You Bring

• Passion for real estate and property management, and a commitment to supporting landlords in protecting their investments.

• Experience with digital platforms and app-based services, showcasing your adaptability to new technologies.

• Previous startup experience, showing your ability to thrive in a fast-paced, dynamic environment.

• Experience in the real estate or property management sector, bringing relevant industry insights to the role.

• Knowledge of SEO and SEM strategies, ensuring that our content is optimized for search engines and reaches our target audience.

What’s In It for You?

• The chance to be a part of a small, dedicated team filled with passionate people committed to changing the rental landscape.

• Influence key decisions as a founding team member, shaping the future of our platform.

• Meaningful equity upside with a realistic company valuation.

• Equal opportunity employer, committed to accommodating special needs and accessibility requirements in accordance with applicable legislation.

The Hiring Process

We invest a truck load of time and care into our hiring process – especially as you’ll be a part of the founding team. Get ready to expect a combination of conversational-style interviews and in-depth talks about hopes, dreams, goals – and all that good stuff. We'll ensure you have plenty of time to ask questions and maintain open communication with our founder throughout the whole process.

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