Senior Manager, Client Acquisition

3 weeks ago

Toronto, Canada RBC Full time

Job Summary

Job Description
What is the opportunity?

As Senior Manager, Client Acquisition, you will lead the development and implementation of new client acquisition strategies and enrolment growth for the online accounts payable (AP) platform RBC PayEdge focusing on two client targets: 1. New Client Acquisitions (NCA) (i.e., new-to-RBC clients) and, 2. Existing RBC clients who do not currently use RBC PayEdge.

RBC PayEdge is a fintech owned by RBC Commercial Banking. RBC PayEdge is aiming to attract new-to-RBC (NCA) clients with a simplified approach to payments. Given that PayEdge enables clients to utilize non-RBC bank accounts and credit cards to manage their business's cash flow in a more dynamic way, you will be joining a group driving creative thinking, innovative solutions, and a disruptive mindset to help more Canadians automate their accounts payables (AP).

Reporting into the Business Deposits & Treasury Solutions (BD&TS) team within Business Financial Services (BFS), you will drive increased client acquisition and revenue by optimizing the marketing funnel (awareness to purchase) across a variety of Marketing third-party, referral partners and internal sales teams. This will also include leading/supporting overall product positioning, communications, client experience, sales processes, tools, and materials. Additionally, you will contribute to the improvement of the client experience impacting new account activation/onboarding, and client engagement/retention.

What will you do?
Generate new client growth by collaborating with 1) marketing on Paid and Organic marketing strategies (SEO/SEM/Paid and owned media channels, etc.) and 2) the broader PayEdge team to drive acquisition through Sales and Treasury Solutions Specialists (TSS) teams and externally through RBC PayEdge referral partners to meet the corresponding financial goals (new client acquisition, new account activation, revenues, and profitability)

Collaborate on partnerships to support the identification, set-up, onboarding, and execution of new referral partners, including launch and training materials, set-up of tracking of inbound leads and leads and sales tracking to establish and maintain the referral arrangements

Work closely with the PayEdge leadership team, marketing, legal, business enablement, corporate communications, and other BD&TS product teams as core partners to execute on above strategies

Lead the development of sales & marketing materials (process, training, & enablement communications), projects and programs to support the overall business

Lead the development of annual forecasting and manage ongoing reporting of acquisition/sales performance, while measuring the effectiveness and cost of acquisition and conversion strategies

What do you need to succeed?
Must-have
An entrepreneurial mindset to enable you to think out of the box and drive growth for PayEdge

4 + years of experience in a Client Acquisition, Marketing, Sales, Product, Communication or Change Management role; proven ability in creating innovative marketing and sales content/material that is impactful and influential

Comfort level with digital marketing & measurement; proficiency in data management to manage analytical reporting and insights; analytical ability to deepen insights to enable the group to manage decision-making to grow the business

Excellent communication and presentation skills

Project Management skills to manage strategic initiatives from end-to-end

Strong relationship building skills, both internally and externally with third-party referral partners and others

Nice-to-have
Knowledge of/experience in business and/or commercial banking

Whats in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Skills
Business Banking, Customer Acquisition Strategy, Marketing, Product Acquisitions

Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City:
TORONTO Country:
Canada Work hours/week:
37.5 Employment Type:
Full time Platform:
PERSONAL & COMMERCIAL BANKING Job Type:
Regular Pay Type:
Salaried Posted Date:
2024-11-18 Application Deadline:
2024-12-03 Note : Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I nclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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