Assistant Brand Manager

4 weeks ago

Old Toronto, Canada Pernod Ricard USA Full time
p>Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. p>

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Senior Brand Manager – Vodka & Liqueurs Portfolio
Ignite your career with a global leader in wines and spirits.
Overview
Are you a passionate brand strategist ready to shape the future of iconic brands? Join us as a Senior Brand Manager and lead the charge in driving growth for world-renowned names like Absolut, Polar Ice, Malibu, and Kahlúa. Reporting to the Senior Brand Director, you'll spearhead strategies and inspire a talented team to create sustainable value and unforgettable brand experiences.

What You'll Do

Strategic Brand Leadership:
  • Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
  • Lead the development of positioning and guidelines for key brands, including Polar Ice.
  • Be the liaison with Global Brand Owners, aligning visions and fostering collaboration.
  • Analysis/Performance tracking, including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update monthly reports on brand activity, competitive activity and pricing and distribution.
Campaign Excellence:
  • Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers.
  • Adapt global assets for the local market and leverage opportunities for regionalization in key provinces.
  • Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results.
Innovation and Product Development:
  • Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs.
Team Empowerment:
  • Inspire and mentor a team of three (2 Brand Managers and 1 Assistant Brand Manager), nurturing their growth and decision-making capabilities.
Financial Stewardship:
  • Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI.
  • Regularly monitor financial performance, offering actionable insights to maintain profitability.

What You Bring

  • A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
  • Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
  • Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identity insights and trends, to capture sources of business in line with business objectives and brand strategy.
  • A university degree in a business-related field or equivalent work experience.
  • Proven expertise in brand building, strategy development, and campaign execution.
  • Fluency in French is an asset but not required.

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