Assistant Brand Manager

4 days ago

Old Toronto, Canada McCain Foods Limited Full time
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Position Title: Senior Brand Manager - Foodservice

Position Type: Regular - Full-Time

Position Location: Toronto HQ

Requisition ID: 33807

About McCain.

At McCain, we’re feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. b>

The Senior Brand Manager- Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for key McCain brand portfolios to drive our strategic ambition to be undisputed potato leaders. Responsible for the marketing mix on the core business, to drive distributor, operator and consumer (if applicable) demand, the Portfolio Manager will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent.

Sets the vision and long-range strategy in collaboration with internal stakeholders for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 Strategy.Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions and end to end execution plans.Champions the operator, and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the core foodservice business and report on results/ROI.Support T1, selective T2 Distributor customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation.Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.Proactively reviews key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

Qualifications:

  • Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA preferred
  • Previous P&L management experience
  • Experience deriving insights from both primary consumer research and syndicated data
  • Proficiency in Excel, PowerPoint, and Word
  • Excellent organizational and communication skills
  • 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand and/or branded/distributor label portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food
  • Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
  • Strong commercial acumen and financial know how in the food CPG space
  • Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
  • Experience with customer facing engagements including customer joint business planning, annual planning and RFP’s preferably with one or more of the top 5 NA distributors/GPOs.
  • Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
  • Proven track record in delivering several complex projects at a time
  • Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers

Job Family: Marketing
Division: NA Potato
Department: Marketing Foodservice Potato
Location(s): CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)

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