Assistant Brand Manager

6 days ago

Toronto, Canada Lindt & Sprungli Full time

Reporting to the Senior Brand Manager, the Assistant Brand Manager is responsible for the management and execution of LINDOR and will assist in the development of key issues, insights and opportunities based on analysis and makes strategic recommendations.

**Key Responsibilities**:

- Responsible for maintaining a deep understanding of the consumer and the demand spaces to best strategize programs that deliver growth for L&S Canada
- Responsible for continuous monthly reporting of the business and analyzing the segments they are responsible for utilizing AC Nielsen data and internal sales cognos data
- Continuously analyze performance, strategies and tactics versus objectives and competitive activities
- Utilize all elements of the marketing mix available in the consumer packaged goods environment to fulfill the approved strategies and tactics
- Responsible for managing an assigned portfolio including SKU rationalization, mix strategies and profit optimization
- Analyze viability and sales/profit potential for new products and drive internal process through cross-functional support to meet required deliverables in a timely manner
- Responsible for new packaging development, briefing and managing vendors and stakeholders through the development process
- Manage P&Ls and ensure corporate revenue and gross profit targets are met against all initiatives and segments
- Champion brand initiatives and influence action against key strategies across the matrix organization, with continuous engagement with Lindt Chocolate Shops and wholesale customer accounts
- Liaise with other departments, specifically sales, logistics and finance, to ensure marketing programs are relevant, efficient, achievable, and valuable to the organization
- Work to ensure brand continuity and compliance with international directives and policies
- Manage budget, work within budget parameters and deliver projects on time for the portfolio
- Recommend marketing strategies and tactics in support of corporate objectives to the Senior Brand Manager and Marketing Director
- Participate and contribute to the successful operations of Lindt Canada and the marketing team
- Integral part of the LINDOR team for planning and execution of all marketing programs
- Act as project lead with cross functional teams for new and changing products
- Act as brand ambassador with internal and external stakeholders
- Manage communication plans and development for the season focusing on driving growth for the LINDOR portfolio

**Qualifications**:

- University Degree preferred in Business or related discipline
- Minimum 3 years cumulative, progressive experience in a similar brand marketing role
- Experience within the Consumer Packaged Goods Industry
- Strong Analytic skills including strong working proficiency with AC Nielsen
- Experience generating consumer and customer insights
- Proficiency in MS Office Word, Excel and PowerPoint
- Strong written and oral communication and presentation skills
- Ability to manage multiple projects effectively with a strong sense of urgency
- Must be able to function independently and as a team member in a busy and dynamic environment
- Understanding of marketing fundamentals and standard resources

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.
Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information. #RETAILOPERATIONS #LI-LINDTCA #LI-HYBRID #CORPORATE #LI-DT1

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