Senior Brand Manager

1 week ago

Old Toronto, Canada Pernod Ricard USA Full time

Company Name: Corby Spirit and Wine Limited

Location: Toronto, ON, Canada

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work Let your ambition lead you toward outstanding opportunities with progressive rewards.

Senior Brand Manager – Vodka & Liqueurs Portfolio
Ignite your career with a global leader in wines and spirits.
Overview
Are you a passionate brand strategist ready to shape the future of iconic brands? Join us as a Senior Brand Manager and lead the charge in driving growth for world-renowned names like Absolut, Polar Ice, Malibu, and Kahlúa. Reporting to the Senior Brand Director, you'll spearhead strategies and inspire a talented team to create sustainable value and unforgettable brand experiences.

What You'll Do

Strategic Brand Leadership:
  • Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
  • Lead the development of positioning and guidelines for key brands, including Polar Ice.
  • Be the liaison with Global Brand Owners, aligning visions and fostering collaboration.
  • Analysis/Performance tracking, including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update monthly reports on brand activity, competitive activity and pricing and distribution.
Campaign Excellence:
  • Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers.
  • Adapt global assets for the local market and leverage opportunities for regionalization in key provinces.
  • Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results.
Innovation and Product Development:
  • Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs.
  • Oversee feasibility studies and commercialization efforts for new product launches, driving their success from concept to market.
Team Empowerment:
  • Inspire and mentor a team of three (2 Brand Managers and 1 Assistant Brand Manager), nurturing their growth and decision-making capabilities.
  • Cultivate a collaborative, high-performing environment where creativity thrives.
Financial Stewardship:
  • Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI.
  • Regularly monitor financial performance, offering actionable insights to maintain profitability.

What You Bring

  • A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
  • Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
  • Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identity insights and trends, to capture sources of business in line with business objectives and brand strategy.
  • A university degree in a business-related field or equivalent work experience.
  • Proven expertise in brand building, strategy development, and campaign execution.
  • A passion for innovation and the ability to transform insights into successful business outcomes.
  • Leadership experience, with a demonstrated ability to guide and develop teams.
  • Strong analytical skills and business acumen, coupled with creativity and strategic vision.
  • Fluency in French is an asset but not required.

Why Join Us?
At our organization, you’re not just taking on a role – you’re embarking on a journey. We believe in celebrating individuality, fostering growth, and creating exceptional experiences for our employees, consumers, and communities. With us, you’ll have the opportunity to shape brands that are cherished globally and leave a lasting impact.

Take the Next Step
Are you ready to elevate your career and make your mark? Apply today and be a part of something extraordinary.

We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.

Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com . For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

Job Posting End Date:

Target Hire Date: 2025-01-17

Target End Date:

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