Assistant Brand Manager

2 weeks ago

Old Toronto, Canada McCain Foods Limited Full time
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Position Title: Senior Brand Manager- QSR

Position Type: Regular - Full-Time

Position Location: Toronto HQ

Requisition ID: 33813

About McCain.

At McCain, we’re feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. b>

  • Your Life – we’re here to help you fulfil your potential, flourish, and thrive in work and life.

    The Senior Brand Manager, QSR position is a critical member of the North America (NA) Quick Service Restaurant (QSR) Marketing Team, responsible for developing and executing annual and mid-range portfolio and marketing strategies that ladder up to deliver the 2030 Plan for the channel, unlocking profitable growth through more of the menu. The role will act as a strategic business leader with sales, innovation, marketing operations and other key cross functional groups within the organization to meet portfolio business objectives, including but not limited to amplifying top tier customer growth, new customer acquisition and environment expansion through new to McCain platforms and business models. The ideal candidate is a highly skilled marketer: solutions-oriented, forward thinking, with strong analytical and financial acumen, sound technical marketing skills, proficiency in leading new product development teams from ideation to launch, experience in developing business strategies and plans and capable of leading, coaching and developing talent. Fueled by a passion for the operator, the consumer and the category, the Senior Brand Manager, QSR will deliver profitable sales with the goal of growing and transforming the category with our chain partners.

  • Set and direct the vision and mid-range strategy for QSR business including new customer penetration and environment expansion big bets, leveraging macro trends, demand space frameworks, consumer insights, shopper insights, and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
  • Act as the portfolio channel lead on multi-year big-bet innovation projects with an eye towards translating customer and consumer needs into market insights and strong go-to-market propositions, clear customer engagement plans and robust selling stories to achieve business objectives. li>
  • Partner closely with Insights, Innovation and Go to Market Hub to identify and champion top tier chain growth opportunities, translating market insights into strong go-to-market propositions. Partner on top tier chain presentations and account specific programs.
  • Critical partner to Go to Market Hub counterpart to shape AOC annual planning process, driving/influencing innovation, base business growth initiatives and supporting/enhancing brand positioning and commercial objectives. Set and manage the marketing spend for the QSR business.
  • Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation.
  • Strong analytical abilities, with ability to turn data into insights and action recommendations using internal and external data sources (Circana CREST, Datassential, Technomic, etc.).
  • Strong project management skills to guarantee on time within scope delivery of projects.
  • Self-starter capable of navigating complex projects, independent decision making and value creation.
  • Upskill and mentor the channel and project teams in knowledge of principles, concepts, strategies and techniques relating to project management, brand management and marketing.

    Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

    McCain Foods is an equal opportunity employer. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.

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