BD & Marketing Manager

2 weeks ago

Abbotsford, Canada Phantom Screens Full time
Since our beginning, in 1992, Phantom has excelled, expanded, and stayed laser-focused on our passion: making and installing the highest-quality retractable screens on the market. Now we're the top-selling retractable screen, and our products are international.

Our Corporate Values:

  • To Speak the Truth
  • To Serve Each Other
  • To Practice Stewardship

Reporting Relationships:

  • Reports to the CEO
  • Direct Reports: Senior Marketing Manager, Vice President Product Management, Brand Manager

Position Responsibilities:

(The Chief Marketing Officer will have the following responsibilities, including but not limited to):

Strategy and Execution:

  • As an active part of the Senior Leadership Team, you’ll help shape the company’s strategic direction through the lens of Phantom’s core values.
  • Spearhead development of the short and long-term marketing and product strategy, ensuring that they remain consistent with the organization’s overall strategy and lead to increased revenue, gross profit, brand visibility, and customer engagement.
  • Develop the annual marketing, product capital, and expense budgets; coordinating with other corporate areas to align long-range goals and strategies.
  • Be the champion of our brand, creating buzz and excitement across all key audiences: consumers, partners, industry professionals, and internal teams.
  • Responsible for increasing sales lead generation through the design and implementation of appropriate strategies for each of the organization’s verticals, sales channels, and services.
  • Responsible for brand and company messaging and collateral pieces at all levels, and for new product launches, both internally and externally.
  • Drive innovation and creativity to our corporate marketing, trying new and uncharted paths to achieve our goals.
  • Be the mastermind behind our online platforms—e-commerce, chat systems, lead management, and anything that supports our digital game.
  • Engage with creative agencies and vendors to take Phantom’s market presence to new heights with online market domination and enhanced consumer reach.
  • Responsible for the marketing inventory, ensuring that it is controlled and maintained in order to service distributor needs.

    Academic Qualifications and Work Experience:

    • Bachelor’s Degree in a marketing specialty; an additional advanced degree in Business, Communications, or Marketing is highly desirable.
    • Minimum 10 years marketing experience, at least 5 of which have been in a senior management leadership role.

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