Brand marketing manager
6 days ago
Job purpose
Lead the marketing planning for Ophthalmology, including promotional and disease awareness spend management and execution of tactics for the key brand.
Duties and responsibilities
- Development of the brand strategy in Canada and aligned globally.
- Lead positioning establishment for the brand.
- Developing key brand messages for the brand.
- Work with Commercial Operations to establish revenue forecast.
- Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital.
- Managing external agency partners to optimize the delivery of promotional tactics and materials and spend.
- Optimizing Omni-channel marketing approach to leverage brand awareness and value messages.
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix.
- Marketing analysis and insight development/action planning/execution.
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding.
- Sharing insight gained from internal and external sources.
- Competitor analysis.
- Collecting, interpreting and disseminating competitor information.
- Segmentation – identify and plan/execute by segment to drive segment migration.
- Establishing basis of segmentation, quantifying and establishing segment needs.
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, e.g., Speaker symposia, educational meetings.
- Periodically meets with top opinion leaders and establish good rapport with them.
- Assisting with training initiatives and regular team meetings as required.
- Responsible for communicating effectively within the sales and marketing, medical team on pertinent information.
- KPI (Key Performance Indicators) development and tracking.
- Cross-functional alignment: buy-in amongst colleagues, brand teams, BU (Business Units) engagement.
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained.
- Able to work cross-functionally and strong collaborator.
Qualifications
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology.
- Preferably additional marketing or business training; MBA ideal.
- Has worked in pharmaceutical industry for at least 5 years as Brand Manager, or Sales Representative.
- 3-5 years Brand Management experience including launching key brands in local environment.
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing/market research/selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness.
- Strategic thinking and problem-solving skillsets essential, strong presentation skills.
- Experience working with PAAB regulations, IMC and local compliance agencies.
-
Specialist, Brand Marketing
6 months ago
Brampton, Canada Loblaw Companies Limited Full timeWhy is this role important: The Specialist, Brand Marketing, supporting the Super Market Division, provides tactical support for the development and execution of marketing campaigns and programs. Reporting to the Director, Brand Development, Super Market Division, this role is an early step in the brand marketing career path, and supports...
-
Brand Marketing Strategist
2 weeks ago
Brampton, Ontario, Canada Loblaw Companies Limited Full timeJob Summary:We are seeking a highly motivated Brand Marketing Strategist to join our team at Loblaw Companies Limited.About the Role:The successful candidate will provide tactical support for the development and execution of marketing campaigns and programs, reporting to the Director, Brand Development. This role is an early step in the brand marketing...
-
Ophthalmology Brand Marketing Leader
1 day ago
Brampton, Ontario, Canada Sun Pharmaceutical Industries, Inc. Full timeSenior Brand Manager, Ophthalmology Job OverviewSun Pharmaceutical Industries, Inc. is seeking a highly skilled Senior Brand Manager to lead the marketing efforts for our Ophthalmology portfolio.This role will be responsible for developing and executing strategic marketing plans that drive business growth, improve brand awareness, and enhance customer...
-
Strategic Brand Marketing Professional
16 hours ago
Brampton, Ontario, Canada Maple Lodge Farms Full timeWe are Canada's largest poultry processor, and we're passionate about our people. At Maple Lodge Farms, we operate to the latest in technological, health and safety, and quality standards.About Us:As a proudly family-owned Canadian company, we value what we do. Our commitment to innovation and growth has led to rapid expansion over the years. We're seeking...
-
Market Product Promoter
2 weeks ago
Brampton, Ontario, Canada Brand Momentum Full timeAbout the RoleWe are seeking a Market Product Promoter to join our team at Brand Momentum. As a key member of our in-store sales team, you will be responsible for promoting our products and engaging with customers.
-
Marketing Specialist
2 weeks ago
Brampton, Ontario, Canada The Brand Spread Full timeJob DescriptionWe are seeking a skilled and motivated individual to join The Brand Spread team as a Marketing Work professional. This is an exciting opportunity to work on various marketing and promotions projects, utilizing your creativity and analytical skills to drive business growth.
-
Director of Strategic Marketing
3 months ago
Brampton, Canada Algoma University Full time_Algoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Senior Director, Brand and Marketing
2 weeks ago
Brampton, Canada Loblaw Companies Limited Full timeh3>Senior Director, Marketing & Brand Strategy Time Type: Full time All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one...
-
Senior Director, Brand and Marketing
2 weeks ago
Brampton, Canada Loblaw Companies Ltd - Head Office Full timep>Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble....
-
Brand Manager
2 months ago
Brampton, Canada Sun Pharma Canada Inc Full time**Title**:Brand Manager (Contract)**: - Date: Sep 26, 2024- Location: Sun Pharma Canada Inc- Company: Sun Pharma Canada Inc**Job purpose** Lead the marketing planning and execution in support of the key brand. **Duties and responsibilities** - Work with Commercial Operations to establish revenue forecast - Maximizing the impact of the critical customer...
-
Associate Brand Manager
1 day ago
Brampton, Canada Maple Lodge Farms Full timeInterested in joining Canada’s largest poultry processor? At Maple Lodge Farms, we’re not only passionate about our chickens, but our people, too. We operate to the latest in technological, health and safety, and quality standards. With rapid expansion over the years, and continued innovation and investment in growth, we’re looking for committed, team...
-
Associate Brand Manager
24 hours ago
Brampton, Canada Maple Lodge Farms Full timeInterested in joining Canada’s largest poultry processor? At Maple Lodge Farms, we’re not only passionate about our chickens, but our people, too. We operate to the latest in technological, health and safety, and quality standards. With rapid expansion over the years, and continued innovation and investment in growth, we’re looking for committed, team...
-
Marketing Specialist for Brand Development
3 weeks ago
Brampton, Ontario, Canada Loblaw Companies Limited Full timeJob OverviewThe Specialist, Brand Marketing, supports the Super Market Division in developing and executing marketing campaigns and programs. As a key member of the brand team, this role provides tactical support for campaign planning, execution, and optimization.Key ResponsibilitiesDevelop and execute social media strategies and content calendars in...
-
Manager, Marketing
6 months ago
Brampton, Canada Newell Brands Full time**Position Title**:Manager, Marketing - Home _38_ Commercial** **Location**:Brampton, ON - hybrid model 3x2** **Reports to**:Sr. Manager, Marketing*** **Position Overview**: This role is a member of the Marketing team on the Newell Brands Canada Home _38_ Commercial business, managing the growth and profitability of assigned category and product segments....
-
Senior Brand Manager, Ophthalmology
7 days ago
Brampton, Canada Sun Pharmaceutical Industries, Inc. Full timeTitle: Senior Brand Manager, OphthalmologyJob purposeLead the marketing planning for Ophthalmology, including promotional and disease awareness spend management and execution of tactics for the key brand.Duties and responsibilitiesDevelopment of the brand strategy in Canada and aligned globally.Lead positioning establishment for the brand.Developing key...
-
Manager, Marketing
5 months ago
Brampton, Canada NewellRubbermaid Full time**Manager, Marketing** Job Number: 2302049 Canada-Ontario-Brampton Job Title: Manager, Country Marketing Location: Brampton, ON Reports to: Sr. Manager Country Marketing - Position Overview: **Key Responsibilities**: - Adapt the global brand strategy for the segment and Country. Included would be leadership of brand foundational tools: brand pyramid,...
-
Manager, Marketing
6 months ago
Brampton, Canada Newell Brands Full time**Job Title**: Manager, Country Marketing **Location**: Brampton, ON **Reports to**: Sr. Manager Country Marketing **Position Overview**: **Key Responsibilities**: - Adapt the global brand strategy for the segment and Country. Included would be leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product...
-
Manager, Marketing
4 months ago
Brampton, Canada Newell Brands Full time**Job ID**:872 **Alternate Locations**: Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our...
-
Brampton, Ontario, Canada Loblaw Companies Limited Full timeWe are seeking a highly skilled Strategic Director to lead our Marketing and Brand Strategy efforts. This role is critical in driving high-profile strategic projects, overseeing our strategic planning process, and collaborating with senior leaders to inform business decisions.This position plays a pivotal role in developing and executing major strategic...
-
Associate Brand Manager
18 hours ago
Brampton, ON, Canada Maple Lodge Farms Full timeInterested in joining Canada’s largest poultry processor? At Maple Lodge Farms, we’re not only passionate about our chickens, but our people, too. We operate to the latest in technological, health and safety, and quality standards. With rapid expansion over the years, and continued innovation and investment in growth, we’re looking for committed, team...