Director of Strategic Marketing

4 months ago

Brampton, Canada Algoma University Full time

_Algoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a welcoming, inclusive, respectful, and safe environment where everyone belongs. We live these values through the strength and richness that diversity brings to our workforce and welcome contributors from equity-deserving groups including: Indigenous Peoples, Black and racialized persons, women, Persons with Disabilities, 2 Spirit, Lesbian, Gay, Bisexual, Transgender, and Queer persons._

**Job Title: Director of Strategic Marketing & Brand Growth**
- Administration_

**Position Status**:Permanent, Full-Time

Non-Union

**Department**: Marketing & Communications

**Supervision Received**: VPGIER

**Supervision Exercised**: Marketing Manager

**Location**: Sault Ste Marie or Brampton, ON

**Number of Positions**: 1

**PRIMARY FUNCTIONS**:
A. Strategic Marketing & Brand Development: 55%

B. Media Relations & Public Engagement: 25%

C. Marketing Team Leadership 10%

D. Other Duties 10%

**TOTAL** 100%

The Director of Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives. This role oversees the development and implementation of comprehensive marketing strategies across multiple channels, leveraging digital platforms, social media, and traditional media outlets. The Director of Marketing and Brand Growth plays a pivotal role in shaping the university's public image and ensuring alignment with its mission, values, and strategic priorities.

**RESPONSIBILITIES**:
**Strategic Marketing & Brand Development 60%**
- Lead the Marketing team in developing and executing integrated marketing plans to achieve institutional goals. This includes overseeing market research, audience segmentation, and campaign development.
- Develop and execute a comprehensive brand strategy aimed at strengthening and expanding Algoma University’s brand identity and presence
- Oversee the creation and consistent implementation of brand guidelines to ensure that all marketing and communication efforts reinforce the university’s brand values.
- Drive initiatives that enhance brand awareness across key local, national, and international audiences, positioning Algoma University as a leading institution in higher education.
- Develop and manage key performance indicators (KPIs) to measure the success of marketing and brand initiatives, ensuring alignment with the university's strategic goals.
- Leverage market research and data analytics to continuously refine the brand strategy and ensure it aligns with target audience perceptions and preferences.
- Develop and guide the execution of a multi-year, integrated, university-wide strategic marketing and communications plan to achieve the University’s vision and support enrolment growth.
- Drive the evolution and implementation of the university brand through strategic marketing initiatives. Develop brand guidelines and ensure adherence across all marketing materials.
- Utilize innovative engagement strategies to enhance the university's visibility and reputation locally, nationally, and globally. This includes leveraging video, social media, and other digital channels effectively.
- Work collaboratively to support Faculty-based marketing and communications strategies and initiatives and ensure their alignment with university messaging.
- Ensure relevant actions and Key Performance Indicators (KPIs) associated with strategic enrollment management, advancement, and communications are achieved through effective marketing and communication strategies aligned with established goals, including developing marketing materials to support recruitment campaigns.
- Deliver opportunities to highlight Algoma University in regional and national media outlets.
- Lead the Marketing team in cultivating relationships and securing stories in media outlets.
- Pioneer innovative and cutting-edge engagement marketing strategies leveraging video, social media, and other delivery channels.
- Oversee website content development, updating and analysis, video content creation, social media management across multiple platforms, and development of marketing materials.
- Oversee the evolutionary implementation of the University brand and reputational elements through a marketing lens.
- Develop and deliver brand content across a variety of platforms and manage a dashboard of key metrics to track progress and effectiveness.

**Media Relations & Public Engagement 15%**
- Manage media relations and serve as spokesperson when required, ensuring consistent messaging and fostering positive relations.
- Develop strategic pa

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