Senior Brand Manager, Ophthalmology
2 weeks ago
Job purpose
Lead the marketing planning for Ophthalmology, including promotional and disease awareness spend management and execution of tactics for the key brand.
Duties and responsibilities
- Development of the brand strategy in Canada and aligned globally.
- Lead positioning establishment for the brand.
- Developing key brand messages for the brand.
- Work with Commercial Operations to establish revenue forecast.
- Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital.
- Managing external agency partners to optimize the delivery of promotional tactics and materials and spend.
- Optimizing Omni-channel marketing approach to leverage brand awareness and value messages.
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix.
- Marketing analysis and insight development/action planning/execution.
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding.
- Sharing insight gained from internal and external sources.
- Competitor analysis.
- Collecting, interpreting and disseminating competitor information.
- Segmentation – identify and plan/execute by segment to drive segment migration.
- Establishing basis of segmentation, quantifying and establishing segment needs.
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, e.g., Speaker symposia, educational meetings.
- Periodically meets with top opinion leaders and establish good rapport with them.
- Assisting with training initiatives and regular team meetings as required.
- Responsible for communicating effectively within the sales and marketing, medical team on pertinent information.
- KPI (Key Performance Indicators) development and tracking.
- Cross-functional alignment: buy-in amongst colleagues, brand teams, BU (Business Units) engagement.
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained.
- Able to work cross-functionally and strong collaborator.
Qualifications
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology.
- Preferably additional marketing or business training; MBA ideal.
- Has worked in pharmaceutical industry for at least 5 years as Brand Manager, or Sales Representative.
- 3-5 years Brand Management experience including launching key brands in local environment.
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing/market research/selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness.
- Strategic thinking and problem-solving skillsets essential, strong presentation skills.
- Experience working with PAAB regulations, IMC and local compliance agencies.
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