Manager, Marketing

3 weeks ago

Brampton, Canada Newell Brands Full time

**Job ID**:872

**Alternate Locations**:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

**Reports to: Sr. Manager, Marketing**

***

Position Overview

This role is a member of the Marketing team on the Newell Brands Canada Home & Commercial business, managing the growth and profitability of assigned category and product segments. This role will be the conduit to the Global Segment Brand Marketing teams, providing country specific insights while partnering with local cross functional partners to deliver objectives. The manager owns the execution and management of marketing activities to deliver the successful implementation of seasonal initiatives, campaigns and brand activations.

**Key responsibilities**:

- Adapt the global brand strategy for the segment and Country. Included would be leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
- Drive the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
- Demonstrated evidence of translating business priorities into brand objectives, strategies and plans.
- Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.
- Successful management of P&Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense and forecasting future performance.
- Develop omnichannel strategic plan identifying where to play and how to win for assigned brands and categories.
- Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
- Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
- Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
- Work across the business units with all key functions - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the brands.

**Qualifications**:

- University degree with a focus on business, marketing, or related field
- 5+ years of demonstrated experience working with a leading consumer goods company and hardlines (Channel Marketing, Trade Marketing, Brand Management, Brand Activation or related position) with proven ability to drive omnichannel growth in multiple sales channels.
- Demonstrates the ability to understand the similarities and differences between countries and cultures that is built into strategies and plans.
- Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
- In depth experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
- Advanced proficiency in analytical tools and software like MS Excel, PowerPoint, and SharePoint.
- Willingness to travel 10-20% of the time
- Strong strategic thinking and ability to manage multiple projects
- Excellent communication and presentation skills, both written and verbal.
- Multi-channel experience and understanding of shopper/consumer behaviour.
- Team player mentality with the ability to thrive in a collaborative environment.
- Exceptional time and budget management skills.
- Proficiency in conducting detailed analysis and making fact-based recommendations.
- If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5600 at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process._

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delightin

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