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The Impact You'll Make
As the Senior Manager, Loyalty Growth & Analytics, you will drive customer engagement and product improvement by leveraging your expertise in advanced analytics to derive actionable insights, conduct statistical analysis, and deliver accurate reporting from product and customer data. You will work collaboratively, using your experience in loyalty, product analytics, customer journey analysis, and strategic planning to deliver high-impact customer insights and recommendations that will grow our business. If you thrive at the intersection of data and product, and are passionate about leading a high-performing team, this is the place for you.
Act as a subject matter expert on all aspects of Loyalty from a Product Management perspective.Support the strategy, development, execution, and measurement of data-driven product strategies, personalization initiatives, and customer engagement initiatives.Develop and implement strategies to drive customer engagement and growth, using data-driven insights to inform decision-making.Leverage a diverse set of technical tools to derive deep and actionable insights from loyalty, product, and customer data to inform product growth strategies.Scope, develop, and maintain analytical dashboards & reports that contain actionable metrics to monitor product performance and inform strategic decision-making.Forecast, track, and analyze performance to maximize digital conversions and incremental opportunities.Collaborate with both technical and non-technical stakeholders, effectively managing priorities and expectations.- Undergraduate degree in a technical discipline (Mathematics, Statistics, Economics, Computer Science, Engineering etc.) or related experience in a technical field.
- 5+ years of hands-on experience in an analytical role and proven ability to work with relevant tools (SQL, Python/R, etc.)
- Ability to generate meaningful customer insights from large volumes of complex data (particularly loyalty and product data).
- Experience using data analysis and modeling to better understand customer journeys using transactional and behavioral data sets.
- Proven experience owning and/or contributing to advanced analytics projects and models.
- Comfortable building compelling dashboards with data visualization tools (Looker, Data Studio, PowerBI, Tableau or similar).
- Hands-on experience with statistical analysis (Experimental Design, Hypothesis Testing, ANOVA, GLM, etc.)
- Experience with automation of processes or working with data pipelines is an asset.
- Experience in retail analytics (CRM, Loyalty, etc.) is an asset.
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love
Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
