Senior Field Marketing Manager

2 days ago

Montreal, Canada IPD Group Full time
p>Senior Field Marketing Manager – North America

Join a Montreal headquartered company that helps organizations around the world create a personalized journey of impact and fulfillment for their people. p>

The mission of the Field Marketing team at Explorance is to support the prospect and customer go-to-market sales teams at a regional level through all marketing channels. This includes industry conferences, Explorance-led events, virtual summits, social and integrated campaigns. Additionally, the Field Marketing team serves as the voice of the regional sales team to the global marketing team, represents the voice of marketing, and is a partner to the regional sales teams. The objective is to support, create, accelerate, and expand the sales pipeline with our direct sellers and partner ecosystem.

In this position, you’ll have the opportunity to plan, organize, and execute programs that generate and accelerate revenue opportunities for the North America sales teams, building our momentum in target regions and accounts. You will act as the “mini CMO” and be data-driven to meet KPIs and foster collaboration between marketing and our sales teams representing three business units. You will work closely with product marketing, growth marketing, and business development teams to develop, co-design, and leverage integrated marketing programs into land and expand campaigns.

What You’ll Get To Do

Within the Global Marketing team, Field Marketing’s goal is to be amongst the most customer-focused, innovative, and pipeline-centric teams in the organization. As part of a high-performing marketing team, we use both quantitative data and qualitative insights to make informed decisions.

  • Drive integrated marketing strategy for North America including land and expand campaigns to generate growth from net new logos and the Explorance customer base.
  • Plan, develop, execute, and optimize strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
  • Event Management: Identify key initiatives, organize events and conference participation, from planning to post-event analysis, focusing on new prospects, lead generation, and driving revenue.
  • Able to outline pre-during-post strategy including follow-up for optimized leads and conversion to pipeline results.

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