Digital Director Performance Media

4 weeks ago


Old Toronto, Canada AutoTrader.ca Full time
p>TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. 5 million credit applications are submitted via the Dealertrack Canada portal each year. p>Job Summary:

The Business Group Director will spearhead AutoTrader.ca’s efforts and transformation of our Media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader new product suites. ca, our Automotive Consumer insight and the expertise establishing strong Media strategy. ca becomes a trusted partner across multiple facets of their marketing function.

Key Areas of Responsibility

Strategic Relationships (25%):

  1. Build and maintain strategic relationships at senior marketing levels – VP & C-Suite, within major auto OEMs & Agencies.
  2. Understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the wider business of revenue opportunities and product enhancements.

Media Planning and Content Marketing (25%):

  1. Leverage TRADER expertise in the creation of highly engaging, vertical content and unique understanding of the auto-intender to commercialize white labeled editorial opportunities.
  2. Employ consultative selling techniques to educate and inform clients as to the wider benefits of their own Media initiative, content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value.

Analytics & Insights (25%):

  1. Using TRADER marketplace data, create a SaaS-based revenue stream which engages OEMs directly.
  2. Through consultative selling, seek to understand the needs of the OEM in terms of market insight, sales insight and the digitization of customer records.
  3. Construct intelligent cases as to how TRADER’s understanding of both supply and demand elements and their respective interactions can be used to support multiple functions within the OEM and help realize their ambitions in a truly unique way.

Account Strategy & Planning (25%):

  1. Work closely with the Senior Director Sales and all other sales and marketing professionals at Trader Corporation to establish and build a strong national accounts strategy, sales pipeline and stream of business.


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