Digital Media Performance Strategist

7 days ago

Toronto, Ontario, Canada IT Connex Full time
Performance Media Planner Job Description

We are seeking a skilled Performance Media Planner to drive data-driven media strategies and achieve measurable results.

This role involves developing, executing, and optimizing performance-based media plans across various digital and traditional channels, focusing on client objectives such as lead generation, conversion optimization, and ROI improvement.

Media Planning & Strategy:
  • Develop and implement performance-driven media strategies aligned with client business objectives.
  • Conduct research and analyze target audiences, industry trends, and competitive landscapes to inform media planning.
  • Select appropriate digital and traditional media channels (search, social, programmatic, display, video, OTT, radio, and print).

Campaign Alignment and Delivery:

  • Collaborate with internal teams (creative, account management, analytics) to ensure campaign alignment and delivery.
Data Analysis & Reporting:
  • Analyze campaign data and generate actionable insights for continuous improvement.
  • Prepare and present detailed performance reports to clients and stakeholders, highlighting successes and areas for optimization.
  • Partner with media vendors and platforms to explore new opportunities and negotiate competitive rates.
  • Work closely with creative teams to ensure ads align with the campaign's performance goals.
  • Serve as the primary point of contact for clients on all media-related queries and updates.
  • Implement A/B testing strategies to refine targeting, messaging, and ad creatives.
  • Continuously monitor campaign budgets and pacing to ensure efficient media spending.

Requirements:

  • 3+ years of experience in media planning, digital marketing, or related roles.
  • Proven expertise in managing performance-based campaigns across multiple channels (Google Ads, Meta Ads, DSPs, etc.).
  • Strong analytical skills and proficiency in media planning tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics, Adobe Analytics, and programmatic buying platforms).
  • Ability to work with data sets, conduct analysis, and interpret performance metrics.
  • Excellent project management, organizational, and multitasking skills.
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Estimated Salary: $70,000 - $90,000 per year.

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