Digital Marketing Strategist

2 days ago


Ottawa, Ontario, Canada Intergage Full time

We are seeking an accomplished Digital Marketing Specialist to lead our email marketing initiatives. This role entails overseeing the entire process of email marketing campaigns, managing email databases, and crafting compelling newsletters. The ideal candidate will have a passion for web technologies and the ability to generate innovative ideas to drive sales. As the Digital Marketing Specialist, you will be responsible for engaging customers through targeted email campaigns and keeping them informed about new products and company updates.

Key Responsibilities:
  • Identify target audience and expand our email list
  • Design and implement direct email marketing campaigns that resonate with our audience
  • Proofread emails for clarity, grammar, and spelling to ensure professionalism
  • Craft mobile-friendly email templates that enhance user experience
  • Write engaging newsletters that include all company updates and news
  • Upgrade our email templates using graphics, personalization, and advanced features to improve conversion rates
  • Maintain effective communication with clients via email to minimize unsubscribes and promote brand loyalty
  • Create email databases for lead generation and tracking
  • Analyze campaign performance and suggest data-driven improvements
  • Report on sales revenue generated from email marketing efforts to inform business decisions
Requirements:
  • Bachelor's degree in Marketing or a relevant field, or equivalent work experience
  • Proven work experience as an Email marketing specialist or Digital marketing specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology and analytical tools
  • Familiarity with SEO/SEM and Google Analytics to track campaign effectiveness
  • Excellent written communication and copywriting skills to craft compelling content
  • Ability to work under tight deadlines while maintaining quality and attention to detail


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