Manager, Digital Marketing and Communications

7 months ago

Ottawa, Canada Experiences Canada Full time

**Manager, Digital Marketing and Communications**
**Position Overview**

Experiences Canada is a national registered charity that helps young Canadians explore their country in ways they never may have imagined through reciprocal exchanges, forums, conferences, and other opportunities to connect with one another. The Manager **(Manager), Digital Marketing and Communications i**s responsible for planning, executing, and reporting on a range of digital marketing and outreach campaigns that will enhance our online presence and program reach. The role also ensures Experiences Canada is well serviced regarding its communications needs. Working closely with internal leadership and our program team, you’ll report to the Director, Marketing and Communications, and use your design acumen and extensive knowledge of SEO, social media, and video marketing tactics to accelerate traffic, reach target audiences, and increase engagement. The position currently has one direct report.

**Experiences Canada’s Mission**

Experiences Canada is an established, dynamic, and passionate national charity dedicated to opening young people’s minds to a larger world. Through our programs, we offer transformational learning opportunities to youth across Canada by creating a fun, safe, memorable experience that deepens their connection to community and their country. We provide them with opportunities to build relationships, confidence and skills. We empower the perspectives needed to thrive in an interconnected world.

**Responsibilities and Duties**:
The Manager performs a wide range of duties including, but not limited to, the following:
**Digital Media and Web Management**
- Manage editing, design, and uploads to Experiences Canada’s website, including Talent LMS.
- Oversee regular updates, maintenance, and page creation.
- Provide design and technical support for online webinars and troubleshoot participant issues.

**Social Media and Analytics**
- Collaborate with the Marcomm team to maintain a comprehensive social media content calendar.
- Manage and monitor our social media accounts and lead a strategy to enhance LinkedIn profile.
- Help plan and execute integrated digital marketing campaigns and manage marketing strategy and promotions across paid, earned and owned social media.
- Use analytics, usability standards and SEO best practices to inform decision-making, planning and execution of web and digital properties and campaigns to drive traffic to our website and increase engagement and conversion among website visitors.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Prepare regular social media and website analytic reports and produce data-based reports for senior management and the Board of Directors, as needed.

**Content Development, Design, and Brand Management**
- Participate in planning, designing, and laying out marketing products, internal communications, and promotional materials.
- Create social media content (shareable graphics, posts, reels) and other required digital products, using Canva, and Adobe Premiere Pro.
- Support curation of our video content and provide editorial oversight.
- Ensure consistent branding and style across all media and materials.
- Support the Director in developing and curating content for a range of audiences, including blogs, media releases, and feature profiles.
- Organize and manage communication files, photos, and video inventory.

**Communication and Collaboration**
- Collaborate with cross-functional teams on a regular basis to plan and ensure product or campaign deliveries are on time and on budget.
- Provide regular updates to Director and summary reports as needed for senior management and the Board of Directors.
- Respond to general inquiries and redirect as needed.

**Events and Campaigns**
- Support the logistic and materials preparation for Experiences Canada’s events (youth forums, PD conferences) as well as the team’s readiness for public facing outreach - such as conferences and external meetings.
- Lead the design and launch of new programs through marketing collateral
- Support the Director in annual digital fundraising campaigns to extend audience reach and raise revenues.
- Collaborate with senior management to design fundraising materials such as sponsor packages, program promotional documents, pitch decks and more.

**Required Qualifications and Experiences**
- Significant/relevant experience in digital marketing and design field.
- Minimum Bachelor’s degree in marketing, communications, or related field.
- Superior grasp of digital marketing concepts, best practices, and measurement.
- Proficiency in marketing software, including but not limited to Google Analytics4, paid search (Google Ads, Facebook Ads), HTML, SEO, social (paid and organic) and WordPress.
- Proficiency in graphic design software and tools: Adobe Creative Pro and Canva.
- Ability to produce multimedia content, inclu

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