Digital Marketing Strategist

2 weeks ago


Ottawa, Ontario, Canada Tech Insights Full time

Unlock Business Opportunities


TechInsights is the go-to platform for semiconductor industry professionals. As a trusted source of actionable intelligence, our content empowers decision-makers and innovators to succeed.



The ideal candidate will oversee integrated digital marketing programs for specific business segments, driving lead generation efforts and expanding business opportunities. Working closely with the Business Development team, this role involves developing annual marketing plans and creating content that supports growth initiatives.



About the Role

  • Develop fully integrated marketing strategies for allocated customer segments
  • Collaborate with Segment Leads and Product Marketing to drive targeted initiatives
  • Manage newsletters, focusing on growing active user engagement
  • Build and manage campaigns using digital advertising, social media, media partnerships, and email
  • Oversee the planning and execution of webinars and seminars
  • Track and analyze marketing activities, providing regular updates


Requirements

  • Post-secondary education in Marketing or related fields
  • 5+ years of B2B marketing experience in an information services industry
  • 2+ years of experience with reporting in Salesforce
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
  • Basic HTML/CSS knowledge
  • Experience collaborating with sales and business development considered a strong asset


What We Offer

  • Competitive pay and comprehensive benefits package
  • Estimated salary: $85,000 - $100,000 CAD
  • Flexible vacation policy
  • Annual fitness reimbursement
  • A supportive work environment and opportunities for career growth
  • We value diversity, equity, and inclusion, and strive to create a workplace where everyone feels welcome and valued


About TechInsights

We're committed to building an inclusive environment that welcomes diverse perspectives and backgrounds. At TechInsights, we believe that technology has no bounds, and neither does our potential. Join us as we push past boundaries and create innovative solutions together.



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