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Business Manager Development
2 months ago
Is this role right for you?
As the Senior Manager, Business Development, you drive new business acquisition for Scotiatrust through the design and execution of key initiatives and the ongoing management of activities in support of business development efforts. You will provide dedicated focus to this important area, partnering with the Scotiatrust field – leaders and sales team – and National Office colleagues, as well as others across the enterprise, to enhance the profile and positioning of the trust company and maximize the sales effectiveness of the business. p>
In this role, you will:
- Lead the development and execution of new business development and marketing initiatives by:
- Actively participate in annual business and strategic planning that will inform sales objectives and the identification of key activities;
- Creating and managing an annual marketing plan, including key deliverables and operating budget, and leading the execution of all marketing activities;
- Designing and managing any sales campaign, including the creation and dissemination of new business leads to partners and/or Scotiatrust sales staff;
- Partnering with the Director, Channel Management, to identify opportunities to create or integrate into existing programs designed to generate new business;
- Implementing strong processes and practices designed to track and communicate the effectiveness and results of any new business development activities.
- Designing processes for capturing, tracking, and reporting on all business leads so that they can feed relevant sales management and partner reporting;
- Establishing and promoting best practices around Scotiatrust sales staff onboarding and managing leads, including the engagement of referral partners;
- Providing support to sales leaders around the delivery of coaching and sales management to their teams and leverage available lead management reporting with partners;
- Facilitating and/or delivering training around the effective use of tools and implementation of sales tactics, including the engagement of internal colleagues and third-party vendors;
- Overseeing the criteria for Scotiatrust sales staff to qualify for President’s Council, providing annual recommendations to the leadership team based on analysis and insights, and ensuring the program aligns to the approach taken by other business lines;
- Managing the relationship with our partners in Marketing, including the Sponsorships team, and meeting regularly to oversee the effective implementation of various initiatives;
- Identifying gaps in our marketing presence – collateral, material, online, etc. – and developing new content to address those gaps;
- Collaborating with the Director, Channel Management to ensure that Scotiatrust content is incorporated and properly represented in any business line material, website, etc.;
- Coordinating requests from the field and partners to create and/or improve various marketing pieces;
- Managing the online presence of the business and all related content, both internally and externally, across all relevant websites and within social media channels.
- Managing the relationship with our partners in Global Communications and ensuring that Scotiatrust is represented in organizational communication vehicles;
- Managing the relationship with the different translation services and ensuring that all required translation activities are taking place across Scotiatrust;
- Leading any change management and communication workstreams within all key initiatives and ensuring that partners are engaged as needed.
- Acting as a key resource in designing and creating sales pitches or other packages for new business development, engaging relevant partners, as needed;
- Complementing local business development activities through the execution of centralized follow-up and supporting activities.
