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A & D Key Account Manager (Permanent)

1 month ago

Waterloo, Canada Broilkingbbq Full time

Reporting to the Sr. Vice President of Sales – Canada and responsible for achieving the required results as they pertain to sales with assigned accounts in Canada, customer development, and attaining growth objectives.

Core Functions:

  • Promote/sell/secure orders from existing and prospective customers through a relationship-based approach.
  • Partner with customers to understand their needs and objectives.
  • Demonstrate OMC products and services to existing/potential customers and assist them in selecting those best suited to their needs.
  • Build and maintain strong, long-lasting customer relationships.
  • Effectively communicate our value proposition through proposals and presentations.
  • Increase our customer contact with retailers in the territory.
  • Nurture key Broil King partners/retailers that install and maintain a dominant “Broil King Town” in-store display.

Details of Functions:

Serve as a contact for all Onward National Accounts:

  • Provide input regarding needs and concerns of national accounts.
  • Expedite orders.
  • Prepare sales and product presentations.

Serve as liaison for Onward National Accounts:

  • Assist with the execution and development of national account programs.
  • Communicate policy changes, product availability, opportunity buys to key accounts and sales representatives.
  • Gather competitive information with attention to national account programs.
  • Assist with providing sales tools, booking programs, and other information to sales reps.
  • Develop a consistent communication schedule for sales reps/key accounts.
  • Assist with training of order desk staff to understand key account programs.

Provide detailed evaluation of key accounts and help set goals/expectations for reps and key accounts:

  • Work with each sales representative to evaluate customer needs and rep performance as it relates to key assigned accounts.
  • Increase our customer contact and implement a team selling approach.
  • Track account performance and use this information to set goals and expectations.
  • Continuously review OMC product options; ensure we are well represented across a range of price points and feature sets.
  • Work with reps to develop SWOT analysis for key accounts.
  • Work to improve dealer advertising of OMC brands and web presence.
  • Work to improve dealer merchandising of OMC brands (in-store best practices).

Product Knowledge and Training:

  • Work to improve sales force product knowledge skills and understanding of programs.
  • Assist with product knowledge training for key accounts.
  • Keep abreast of product changes, OMC programs, market conditions, competitive activities, advertising, and promotional trends through the reading of pertinent literature.

Other duties as assigned which may include:

  • Attending trade shows as required.
  • Developing sales reports for key accounts.
  • Periodic travel.
  • Availability for weekend work.
  • Log your call activities and be prepared to share with your supervisor.

Onward Manufacturing Company is a leading global manufacturer of premium quality, high performance gas barbecue grills. Our Broil King gas grills are designed, engineered, manufactured, and assembled from raw materials and components to finished barbecue grills, in the US and Canada. Broil King is sold in over 40 countries and backed by a worldwide network of sales and distribution partners.

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