Partnership Marketing Specialist

OverviewJob DetailsDescriptionPurposeReporting to the Manager, Partnership Marketing, this position has oversight over implementation of Armstrong Collective’s marketing plans with trade partners, and non-traditional partners. This includes the management of account relationships, championing and supporting on trade engagement initiatives globally, and being the subject matter expert (SME) in relation to all things partnership marketing related.This role works collaboratively with the broader Marketing team, Global Outside Sales and the Research & Data team with the goal of increasing brand awareness, consideration and ensuring the company reaches and exceeds sales targets. They are involved with larger cross functional and often global projects helping deliver key tactical outcomes.Working knowledge of travel trade sales and the distribution channels is essential for success. Established stakeholder relationships would be a bonus.This is a fixed term position with contract ending in December, 2026.Key Areas of AccountabilityPARTNERSHIP MARKETINGHelp to exceed targets within specific geographical regionsDeliver all required programs to market on time and on budgetDevelop strong and mutually beneficial relationships with key accountsSeen as an integral member and key contact with Global Sales TeamBring better efficiencies and cost savings wherever possible within the Partnership Marketing co-op spendEnsure all communication elements are consistent with the Rocky Mountaineer and Canyon Spirit brandsSupport the development and delivery of key trade engagement initiatives globallyMARKETING MANAGEMENTDefine the partnerengagementstrategy across all accounts responsible forManage comprehensive and multi-faceted cooperative marketing programs with global travel trade partners,including : setting objectives and targets, data analysis, implementation of programs, and the measurement, tracking and reporting of results and ROIManage trade marketing deliverables for the global regions including : collateral development & production, trade event collateral and branding, content development and distribution and trade partner webpage developmentChampion the channel, regions, and accounts responsible for when collaborating with various stakeholder groups in the organization, ensuring a complete understanding of the environment in which the accounts operate, their business, core objectives and performanceEstablish and nurture strong cooperative working relationships with key accounts marketing departmentsDemonstrate strong negotiation skills, ensuring Rocky Mountaineer and Canyon Spirit brands are receiving the strongest exposure in all trade marketing initiativesHelp establish trade marketing standards and performance targets to ensure program results are measured and achieved; recommend ways to improve efficienciesUnderstand and disseminate consumer and market insights that will impact strategic and tactical marketing decisionsOPERATIONAL ACTIVITIESWork with the Manager for all aspects of budget preparation, expenditures, monthly and quarterly monitoring and year-end accountability for the region and accounts specifiedApply expertise to implement best practices and review processes and procedures to identify opportunities to improve efficienciesCollaborate with multiple internal teams including Marketing, Sales, Research & Data, Finance, Product / Operations and Guest ExperienceParticipate in regular business and market development meetings (local and potentially international)Provide presentations to the organization, including : campaign reviews, procedural changes, updatesHave a strong understanding of emerging trends, issues, and opportunities in the travel and tourism sectorRepresent Rocky Mountaineer and Canyon Spirit brands at events;as requiredSupport the Partnership Marketing team; as requiredQualificationsEducation / Certifications / KnowledgeUniversity degree, with post-secondary education in marketing or relevant experienceExperience4-5 years in a tourism / travel trade sales and / or marketing roleExperience in brand management, market research, print and digital marketingExperience in managing budgetsAn established network in travel and tourism; regarded as an assetSkillsSolid understanding of travel trade and the distribution channelsConfidence in leading multi-faceted projectsDemonstrated ability to think strategicallyExceptional negotiation skills with a goal to find a win-win for all parties at the tableSolid understanding of social media channelsExcellent presentation, verbal, and written communication skillsService oriented with a strong customer focusAbility to make decisions and effectively communicate informationWorking ConditionsDue to time zone differences must be able to work flexible hoursFlexible to travel as requiredCompensationThe base salary offered for this role is $65,000 to $75,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.Eligible BenefitsArmstrong Collectivesupports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes :Medical, Dental, Vision, Life InsuranceShort term disability, long term disability benefitsTravel emergency assistanceVacation time and sick timeArmstrong Collective,Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.Please ensure to opt-in for text messages when you apply in order to receive interview updates. #J-18808-Ljbffr