Partnership Marketing Specialist

1 week ago

Vancouver, Canada Fresh Tracks Canada Full time

At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.

We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other.

**ABOUT THE ROLE**

**RESPONSIBILITES**
- Ongoing/Daily Sales Support: B2B
- Execute results-driven marketing campaigns and activities in accordance to preferred partners content and deadlines requirement as per annual agreements
- Support Partnership Leader with the creation of trade marketing content: including but not limited to Ad hoc B2BC flyers, trade show content, consumer invites, agency support docs, agency PDF flat sheets
- Champion and adhere to the Fresh Tracks brand guidelines by creating brand content for B2B partners, Logo, images, brand terminology,
- Support B2BC social content
- Communicate campaign details as required to internal/external stakeholders to ensure successful information-sharing and execution.
- Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative.
- Track budget for planned tactics or campaigns and report on spend and results
- Monitor competitors and other comparable businesses’ marketing activities, tactics and customer experiences to provide insight on competitive risks

**REQUIREMENTS**
- 3-5 years working with travel consortiums
- Familiarity and comfort working with design tools such as Adobe InDesign, Figma, or others like these

**NICE TO HAVES**
- Content Marketing, Copywriting and/or editorial writing skills
- Have worked within CMS systems in the past such as Dato, WordPress, etc.
- Passion for data and analytics and experience with tools such as Google Analytics, Looker Studio, and Salesforce reports.

**REWARDS**

You may be eligible to receive the following benefits, based on your contract type:

- 3 weeks vacation (4 weeks after your first year)
- Extended health benefits package
- Applauz Recognition
- Comprehensive employee assistance program
- Paid anniversary day off
- “Pawternity leave” days for your new furry family members
- Great working hours
- Friendly and fun team environment with company celebrations and social events
- Access to Canadian travel industry discounts

**DIVERSITY, EQUITY, AND INCLUSION**

Officially Great Place to Work® CertifiedTM 2022/2023

Officially Great Place to Work® CertifiedTM 2023/2024

Officially Great Place to Work® CertifiedTM 2024/2025

INDHP

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