Director of Influencer Management and Public Relations
4 weeks ago
Director of Influencer Management and Public Relations
Department and team: Marketing / Communications
Status: Permanent Full-Time
Location: Montreal, QC
About Behaviour Interactive:
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards.
The role:
As a Director of Influencer Management and Public Relations, you set the global direction for the Influencer and PR teams for Behaviour’s original games to raise awareness, increase our reach and deliver the best experience to the press and our communities. You will lead and mentor a team of new and experienced Influencer and PR Managers across multiple games. You will serve as the voice of our influencer and PR efforts internally, ensuring cross-collaboration between your team, Marketing, Product and Production and report directly to the Head of Marketing Communications.
In this role you will:
- Set the global direction for Influencer management and Public Relations for our current and upcoming live games;
- Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program;
- Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts;
- Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership;
- Communicate player experience insights and address negative sentiment and press, including managing crises;
- Validate and manage the Influencer and PR budgets for all our games;
- Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
What we're looking for:
- A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns;
- Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus;
- A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends;
- Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives;
- A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts;
- Fluency in English; speaking French is a strong plus.
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Montreal, Canada Behaviour Interactive Inc. Full timeDirector of Influencer Management and Public Relations Department and team: Marketing / Communications Status: Permanent Full-Time Location: Montreal, QC About Behaviour Interactive: Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer...
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Montreal, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full timeDirector of Influencer Management and Public Relations Department and team Marketing / Communications Status Permanent Full-Time Location Montreal, QC The role Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam)...
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Montreal, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full timeDirector of Influencer Management and Public Relations Department and team Marketing / Communications Status Permanent Full-Time Location Montreal, QC The role Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam)...
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Montreal, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full timeDirector of Influencer Management and Public RelationsDepartment and team: Marketing / CommunicationsStatus: Permanent Full-TimeLocation: Montreal, QCThe role:Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam) and in the...
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Montreal, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full timeDirector of Influencer Management and Public RelationsDepartment and team: Marketing / CommunicationsStatus: Permanent Full-TimeLocation: Montreal, QCThe role:Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam) and in the...
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Montreal, Canada Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwid Full timeDirector of Influencer Management and Public RelationsDepartment and team: Marketing / CommunicationsStatus: Permanent Full-TimeLocation: Montreal, QCThe role:Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam) and in the...
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