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Montreal, Quebec, Canada Behaviour Interactive Inc. Full timeDirector of Influencer Management and Public RelationsJoin Behaviour Interactive, the largest Canadian gaming studio, as a key member of our Marketing / Communications team. As a permanent, full-time Director of Influencer Management and Public Relations, you will be responsible for leading our influencer marketing and communications efforts to drive brand...
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Director of Influencer Management and Public Relations | Directeur·rice de la Gestion des Influ[...]
2 months ago
Montreal, QC
Marketing | Marketing - Communications | Communications/
Permanent Full-Time | Permanent temps-plein/
Hybrid
Headquartered in Montreal, Behaviour has more than 1,300 employees worldwide with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK-North & South). This role is part of our business unit working on original games. These teams focus on the creation, development, and maintenance of Behaviour-owned IPs such as Dead by Daylight and Meet Your Maker and other unannounced titles in development.
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Basically, we respect and appreciate each other no matter who we are
As a Director of Influencer Management and Public Relations, you will:
- Set the global direction for Influencer management and Public Relations for our current and upcoming live games;
- Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program;
- Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts;
- Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership;
- Communicate player experience insights and address negative sentiment and press, including managing crises;
- Validate and manage the Influencer and PR budgets for all our games;
- Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
- A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns;
- Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus;
- A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends;
- Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives;
- A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts;
- Fluency in English; speaking French is a strong plus.
