Director of Influencer Management and Public Relations

2 months ago


Montreal, Quebec, Canada Behaviour Interactive Full time
About the Role

Behaviour Interactive is seeking a seasoned professional to lead our Influencer Management and Public Relations efforts. As a key member of our team, you will be responsible for setting the global direction for Influencer management and Public Relations for our current and upcoming live games.

Key Responsibilities
  • Develop and Execute Influencer Strategies: Create and execute high-quality, high-return influencer campaigns that drive engagement and revenue growth.
  • Manage Influencer and PR Teams: Empower your team to deliver exceptional results, ensuring the sound operation of our content creator program and fostering collaboration with partners and agencies worldwide.
  • Establish KPIs and Measure Success: Advocate for Influencer and PR initiatives, establish key performance indicators, and communicate their impact to partner teams and leadership.
  • Communicate Player Experience Insights: Address negative sentiment and press, including managing crises, and validate and manage the Influencer and PR budgets for all our games.
  • Mentor and Coach Team Members: Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
Requirements
  • A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns.
  • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus.
  • A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends.
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives.
  • A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts.
  • Fluency in English; speaking French is a strong plus.


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