Product Marketing Specialist

1 month ago

Waterloo, Canada Airbus Full time
Product Marketing Specialist (Plan & Control / Analyze & Optimize)

Job Description:

Job Summary:

NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to support NAVBLUE’s business targets.

Accountabilities:

  • Assist in aggressively growing the business by providing technical pre-sales support and training with Marketing feedback and recommendations to the Sales team for assigned products and services.
  • Support the execution of the Marketing plan, customer calls, customer presentations and/or demonstrations, and other NAVBLUE business lines activities including bid management and RFP activities with Marketing feedback and recommendations.
  • Stay apprised of current technology and airline business processes and practices in the market to be recognized as an expert in the specified technology and airline know-how relevant to NAVBLUE’s products and services, particularly for the Americas.

Dimensions:

  • Order Intake & KPI targets: New Business, Renewals and KPIs based on Business development and Marketing targets - support with Marketing actions, analyses, feedback and recommendations.
  • No direct management of Marketing team members, objectives and recruitment/turnover.

Main Responsibilities:

  • Support the Marketing activities for the objectives in the Plan & Control and Analyze & Optimize value stream(s) for the Americas.
  • Develop and complete regional market analyses (competition, current and forecast markets) and synthesize the outcomes to support the respective NAVBLUE business lines including, but not limited to: Portfolio Growth, Strategy & Partnerships, Customer Fulfillment.
  • Support go-to-market strategies including sales tool-kit, sales force training and pricing policy development.
  • Support Pricing strategy for assigned products and services with regional information.
  • Support the NAVBLUE Customer Feedback Loop (market research, customer focus groups, controlled entry into service and trial programs, and user forums).
  • Support all stages of the sales cycle in Americas including managing leads qualification, supporting opportunity pursuit planning and follow-up, preparation and delivery of presentations and demonstrations to customers, and supporting the development of proposals and RFP (RFx) responses with marketing recommendations and feedback.
  • Provide a communication path to the respective product managers relating to regional commercial and operational issues.
  • Provide Marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events and conferences.
  • Demonstrate products and services using various tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
  • Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.

Qualified Experience / Skills / Training:

Education:

  • Bachelor’s Degree in Aeronautical Engineering.
  • Preference for Scaled Agile Framework (SAFe) training and certifications.

Experience & Capabilities:

  • 3-5 years of marketing experience.
  • Flight planning and/or Ops & Crew Management system experience.
  • Previous experience with a major Flight Operations solutions provider and/or major airline is preferred.

Knowledge, Skills, Demonstrated Capabilities & Competencies:

  • Must work effectively with others in a team environment as well as independently with little supervision.
  • Capable of understanding and using enterprise software solutions.
  • Capable of demonstrating high-level product knowledge internally and to customers.
  • Understanding of market trends in a fast-moving environment.
  • Clear understanding of product evolutions and priorities at all times.
  • Strong presentation skills and ability to communicate professionally in written responses.
  • Strong analytical/critical thinking skills.
  • Superior product knowledge as it relates to the defined product suite.
  • Understanding and ability to learn to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.

Travel Required:

  • Must be able to travel both domestically and internationally up to 40% of the time.

Perks:

Located in the heart of University of Waterloo’s David Johnston Research + Technology Park, NAVBLUE is close to shops, restaurants, gyms, daycare, and many other amenities. As part of our family, you will enjoy:

  • Being part of Airbus Network.
  • Flexible hours.
  • Hybrid working environment (3 days in office).
  • Free parking.
  • Weekly Breakfast.
  • Vacation Days (15 - 25).
  • Professional Development Day.
  • Christmas shut down.
  • Summer core hours.
  • Strong work-life balance.
  • Casual dress code.
  • Competitive group benefits plan.
  • Strong focus on mental health support benefits.
  • 5 Sick Days.
  • 2 Personal Days.
  • RRSP matching program.
  • Life Insurance.
  • Employee stock ownership plan.
  • Maternity & Paternity benefits.
  • Referral program.
  • Rewards and Recognition program.
  • Training and Development Support.
  • Monthly Lunch and Learns.
  • Fitness & Wellness reimbursement.
  • An active social committee.
  • Organized Volunteer Events.
  • Game room, including a flight simulator
  • Lunch hour sporting activities (hockey, soccer, volleyball etc.) with a shower on site.
  • Active Inclusion & Diversity Committee.

How to Apply:

We thank all applicants for applying. Only selected applicants will be contacted.

NAVBLUE is committed to creating an environment and a culture where everyone feels like they belong. We are committed to providing equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job.

Company: NAVBLUE, Inc.

Employment Type: Permanent

Experience Level: Professional

Job Family: Sales, Marketing & Commercial Contracts

#J-18808-Ljbffr

  • Product Marketing Specialist

    4 weeks ago

    Waterloo, Canada Airbus Canada Full time

    col-narrow-left Job ID: 77280 Job Type: Permanent Category: Customer Service Posted: 2024-08-12 Location: Hybrid work in Waterloo, ON, Canada Job Description:Product Marketing Specialist (Plan & Control) from the Company Airbus Canada. This job vacancy is open to job seekers with a Bachelor Degree. Job Responsibility:Job Summary: NAVBLUE is currently...

  • Product Marketing Specialist

    4 weeks ago

    Waterloo, Canada Airbus Canada Full time

    col-narrow-left Job ID: 77280 Job Type: Permanent Category: Customer Service Posted: 2024-08-12 Location: Hybrid work in Waterloo, ON, Canada Job Description:Product Marketing Specialist (Plan & Control) from the Company Airbus Canada. This job vacancy is open to job seekers with a Bachelor Degree. Job Responsibility:Job Summary: NAVBLUE is currently...

  • Marketing Specialist

    3 months ago

    Waterloo, Canada eSentire Full time

    About eSentire eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation. The Role We are...

  • Marketing Specialist

    5 months ago

    Waterloo, Canada University of Waterloo Full time

    Overview: The Marketing Specialist is responsible for the research, development, coordination and promotion of marketing efforts for a defined area within the Waterloo Undergraduate Student Association (WUSA). The incumbent is responsible for developing, implementing and monitoring strategic marketing initiatives designed to maximize awareness of their...

  • Marketing Specialist

    3 months ago

    Waterloo, Canada Shaver Industries Inc. Full time

    The Marketing Specialist will be an enthusiastic, self-motivated, and proactive graphic designer with a background in writing or journalism who will be primarily responsible for developing content and marketing collateral in alignment with the organization's marketing objectives. This individual will play a vital role in supporting the company's marketing...

  • Marketing Specialist

    3 months ago

    Waterloo, Canada Equitable CA Full time

    At Equitable, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and client-responsive staff. Join Equitable...

  • Communications and Marketing Specialist

    3 months ago

    Waterloo, Canada Wilfrid Laurier University Full time

    **Important** **TO APPLY**: **Compensation**:$50,000 to $70,000 **Reports to**: Principal Dean **Direct reports**:none **Term**: One (1) year contract with the possibility of extension. **Location**: Hybrid - 3 days required in-office per week, as per Luther’s Hybrid and Remote Work Policy. **Job Overview**: The Marketing and Communications...

  • Product Marketing Specialist

    4 weeks ago

    Waterloo, Ontario, M2L, City of Toronto, Canada Airbus Canada Full time

    col-narrow-left Job ID: 77280 Job Type: Permanent Category: Customer Service Posted: 2024-08-12 Location: Hybrid work in Waterloo, ON, Canada Job Description:Product Marketing Specialist (Plan & Control) from the Company Airbus Canada. This job vacancy is open to job seekers with a Bachelor Degree. Job Responsibility:Job Summary: NAVBLUE is currently...

  • Product Marketing Specialist

    3 months ago

    Waterloo, Canada NAVBLUE Full time

    Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business targets. Accountabilities: ...

  • Content Marketing Specialist

    3 months ago

    Waterloo, Canada University of Waterloo Full time

    Overview: **Term: 14 Months** Reporting to the Associate Director, Marketing and Digital Sales the Content Marketing Specialist is a thought-leader and creative storyteller who plays a key role in the development and implementation of all activities associated with an integrated WatSPEED marketing and communications strategy. The incumbent is responsible...

  • Marketing Specialist

    3 months ago

    Waterloo, Canada Gerber & Eckensweiler Bookkeeping Services Full time

    At Gerber & Eckensweiler, our mission is to bring clarity and growth to the companies we serve by providing consistent and comparable financial information. We pride ourselves on being customer-focused, relevant, and open to new ideas. Our spirit of excellence inspires and motivates employees to continuously improve, bringing the best out of everybody. We...

  • Customer Marketing Specialist

    3 months ago

    Waterloo, Canada Axonify Full time

    Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Through bite-sized microlearning and daily intelligent reinforcement, embedded two-way communication and guided task management, Axonify gives frontlines what they need to learn, connect, and get things done. Our platform is fun, engaging...

  • Event and Media Production Specialist

    3 months ago

    Waterloo, Canada University of Waterloo Full time

    Overview: The Event and Media Production Specialist is responsible for fulfilling various operation roles based on the scope of production requirements, including but not limited to the end-to-end processes in creating a wide range of video and audio event and/or studio content for university-related services. The Specialist is responsible for planning and...

  • Product Marketing Lead

    3 months ago

    Waterloo, Canada Canon Medical Informatics, Inc. Full time

    **POSITION OVERVIEW** The Product Marketing Lead uses their clinical background and unique blend of business and marketing savvy to lead and execute the product marketing strategy for Canon Medical’s Enterprise Imaging products and solutions. The position will collaborate with sales and marketing and product management stakeholders on the development and...

  • Product Marketing Specialist

    3 weeks ago

    Waterloo, Canada NAVBLUE, Inc. Full time

    Job Description: Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business...

  • Product Marketing Specialist

    3 weeks ago

    Waterloo, Canada NAVBLUE, Inc. Full time

    Job Description: Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business...

  • Digital Marketing Specialist

    3 months ago

    Kitchener-Waterloo, Canada Chervin Full time

    **DIGITAL MARKETING SPECIALIST** Due to growth within our company, the Chervin Group of Companies (Chervin Kitchen & Bath, Artco International, Vogel by Chervin, Chervin Furniture & Design, and Colonial Times) are seeking a Digital Marketing Specialist to join our team in Hawkesville (just outside of Waterloo). You will be responsible for developing and...

  • Product Marketing Intern

    3 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to market and sell our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and be prepared to work...

  • Product Marketing Intern

    3 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to market and sell our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and be prepared to work...

  • Product Marketing Manager

    3 months ago

    Waterloo, Canada BicDroid Full time

    **BicDroid Inc. - Waterloo, ON**: Located in Waterloo, ON, Canada, BicDroid Inc. ("BicDroid") is a world technology leader in data and cyber security and has been selected by "Fortune Global 500" companies to protect their server data, enhance the security of their smartphones, and provide secure and reliable remote work solutions for their employees. Built...