Product Marketing Lead

4 months ago

Waterloo, Canada Canon Medical Informatics, Inc. Full time

**POSITION OVERVIEW**

The Product Marketing Lead uses their clinical background and unique blend of business and marketing savvy to lead and execute the product marketing strategy for Canon Medical’s Enterprise Imaging products and solutions. The position will collaborate with sales and marketing and product management stakeholders on the development and execution of new product launches including value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; and product training.

R**ESPONSIBILITIES**
- Lead and execute the product marketing strategy for Canon Medical’s enterprise imaging solutions and clinical workflows across radiology, cardiology, oncology, etc.
- Collaborate closely with Product Management on the business plan, pricing, positioning, buying process, buyer personas, win/loss analysis and competitive landscape.
- Devise efficient programs for customer acquisition, customer retention, product launch, thought leadership, lead generation and reference customers together with sales and services.
- Develop and implement the Go-To-Market Plan for the Enterprise Imaging solutions in collaboration with product management and sales, ensuring alignment with market demands and customer needs.
- Provide guidance and customer feedback to key product development stakeholders and work cross functional within the organization to align.
- Develop and foster relationships with key clinical individuals and organizations within the industry.
- Collaborate with cross-functional teams and vendors to develop comprehensive marketing collateral based on clinical indication driven market segments, including execution of messaging, promotional materials, sales tools, and proof sources.
- Develop and implement product/solution readiness and sales support activities to boost sales (collateral, sales tools, training, thought leadership, pitch deck presentation, events).
- Participate in industry-related seminars and conferences and present information to cross functional teams and customers.
- Maintain industry and product knowledge to be able to address competitive issues as it relates to the customer visits, marketing, product demonstration and sales process.
- Work closely with Product Managers and Solution Directors to assist with creating and providing appropriate messaging to Canon Group Companies regarding marketing plans, product functionality and requirements.
- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

**EDUCATION AND SKILLS**
- Bachelor’s degree or equivalent experience, preferable marketing or healthcare
- 3 to 5 years of marketing experience and go-to-market activities, preferable with healthcare products
- 2+ years of experience in PACS, radiology imaging or advanced visualization technologies
- Proven track record of results in fast paced results driven organization
- Demonstrated skills in product positioning and strategic thinking handling a variety of assignments simultaneously
- Demonstrated ability to build relationships at all levels and collaborate with cross functional teams
- Excellent written and verbal communication skills
- Pragmatic Marketing Training preferred
- Healthcare IT background required
- Ability to travel up to 25%

**PHYSICAL REQUIREMENTS**

Must be able to fulfill physical expectations related to overnight travel. Must be able to remain in a stationary position most of the time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Lead Product Manager

    4 months ago

    Waterloo, Canada Open Text Corporation Full time

    **Lead Product Manager**: - Req id: 36746- Waterloo, ON, CA**OPENTEXT - THE INFORMATION COMPANY** As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. Work with a talented and diverse...

  • Lead Product Manager

    4 months ago

    Waterloo, Canada opentext Full time

    **OPENTEXT - THE INFORMATION COMPANY** As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. Work with a talented and diverse team developing IoT Core and IoT enabled solutions for the...

  • Tech Product Marketing Manager

    3 months ago

    Waterloo, Canada COREL CORPORATION USA Full time

    **Tech Product Marketing Manager** Push the boundaries of tech. In your sweatpants. We’re looking for an experienced Tech Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you’ll work within the Parallels brand umbrella (Parallels Remote Application Server, Awingu,...

  • Lead Product Manager

    4 months ago

    Waterloo, Canada Open Text Corporation Full time

    **Lead Product Manager (IoT)**: - Req id: 36870- Waterloo, ON, CA**OPENTEXT - THE INFORMATION COMPANY** As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management. Work with a talented and...

  • Product Marketing Intern

    3 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to market and sell our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and be prepared to work...

  • Product Marketing Intern

    4 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to market and sell our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and be prepared to work...

  • Product Marketing Manager

    3 months ago

    Waterloo, Canada BicDroid Full time

    **BicDroid Inc. - Waterloo, ON**: Located in Waterloo, ON, Canada, BicDroid Inc. ("BicDroid") is a world technology leader in data and cyber security and has been selected by "Fortune Global 500" companies to protect their server data, enhance the security of their smartphones, and provide secure and reliable remote work solutions for their employees. Built...

  • Product Marketing Specialist

    4 months ago

    Waterloo, Canada NAVBLUE Full time

    Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business targets. Accountabilities: ...

  • Manager, Marketing

    3 months ago

    Waterloo, Canada Aterlo Full time

    Why Should You Consider Joining Aterlo? - We have a growing team and market presence but are still small enough for you to have a huge impact on the company and our customers. - You want to work at a company focused on solving real problems for customers. Our product helps local and regional ISPs deliver a great experience to their customers. We want to make...

  • Manager, Marketing

    3 months ago

    Waterloo, Canada Aterlo Full time

    Salary: Why Should You Consider Joining Aterlo? - We have a growing team and market presence but are still small enough for you to have a huge impact on the company and our customers. - You want to work at a company focused on solving real problems for customers. Our product helps local and regional ISPs deliver a great experience to their customers. We want...

  • Head of Marketing

    3 months ago

    Waterloo, Canada GHD Full time

    Organizations don't innovate, people do. As part of our digital transformation business, you’ll help clients unlock innovation, embrace the future and change communities for good. And we’ll help you stimulate new thinking, accelerate your career and connect you to projects that really matter. Join our team of over 600 data scientists, design thinkers,...

  • Lead Product Manager

    3 months ago

    Waterloo, Canada Open Text Corporation Full time

    **Lead Product Manager (Extended ECM or Viewing Solution)**: - Req id: 39766- Waterloo, ON, CA Mississauga, ON, CA Richmond Hill, ON, CA**OPENTEXT** OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to...

  • Solar Product Design and Marketing Internship

    3 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to help the design, and market our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and...

  • Solar Product Design and Marketing Internship

    3 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to help the design, and market our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and...

  • Solar Product Design and Marketing Internship

    4 months ago

    Waterloo, Canada GREENBMG Full time

    We, GREENBMG INC., are looking for a full time qualified intern to help the design, and market our products. The company offers different products and services in the field of concentrated solar technology including a new educational product, an automatic tracking solar dish coupled with a Stirling engine. This intern should start the work ASAP and...

  • Lead Product Manager

    3 months ago

    Waterloo, Canada opentext Full time

    **OPENTEXT** OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of...

  • Content Director – Econsultancy

    2 months ago

    Waterloo, Canada Xeim - Excellence in marketing Full time

    Econsultancy is a leading international learning business committed to providing valuable training, insights, knowledge, and expertise to our audience across digital marketing and ecommerce. We offer a range of products, including online courses, live learning and other digital content aimed at empowering our customers with the skills and knowledge they need...

  • Content Director – Econsultancy

    2 months ago

    Waterloo, Canada Xeim - Excellence in marketing Full time

    Econsultancy is a leading international learning business committed to providing valuable training, insights, knowledge, and expertise to our audience across digital marketing and ecommerce. We offer a range of products, including online courses, live learning and other digital content aimed at empowering our customers with the skills and knowledge they need...

  • Content Director – Econsultancy

    4 weeks ago

    Waterloo, Canada Xeim - Excellence in marketing Full time

    Econsultancy is a leading international learning business committed to providing valuable training, insights, knowledge, and expertise to our audience across digital marketing and ecommerce. We offer a range of products, including online courses, live learning and other digital content aimed at empowering our customers with the skills and knowledge they need...

  • Product Marketing Specialist

    1 month ago

    Waterloo, Canada NAVBLUE, Inc. Full time

    Job Description: Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business...