Content Marketing Specialist

4 weeks ago

Old Toronto, Canada Dokainish & Company Full time

About Dokainish & Company

The capital project landscape is impacted with billions of dollars lost from cost overruns. Dokainish & Company stands out with a track record of building award-winning PMOs and lowering cost overages up to 200% on projects in energy, infrastructure, mining, construction, defense, and more. We are the category leaders in project controls and technology consulting. We are ISO 9001:2015 certified and minority owned.

We work diligently and collaboratively with clients to achieve long-lasting and impactful results across their enterprise. Our areas of expertise include, but are not limited to, project controls, systems implementations, project management, quantitative risk analysis, organizational change management, reporting, estimating, scheduling, and asset management for capital projects. We draw upon decades of project experience to deliver customized solutions to our clients’ most complex challenges.

The Opportunity:
We are seeking a dynamic and curious B2B Content Marketing Specialist. In this role, you will be responsible for crafting messaging that resonates with our target clients, addresses their pain points, and drives engagement, demand, and inbound. You will develop persuasive copy for a strategic range of marketing materials and channels. The ideal candidate possesses a strong understanding of B2B storytelling, is a rockstar at translating complex, technical concepts into clear and delightful copy, and has a track record of developing content that generates demand and supports the sales process.

The Content Marketing Specialist reports to the Director, Marketing.

This is a full-time, non-remote position based in Toronto.

Responsibilities:

  1. Design content marketing strategies and set short-term goals.
  2. Produce high-quality content by collaborating with the project teams and SMEs.
  3. Create an editorial calendar and ensure that deadlines are met.
  4. Deliver engaging content daily and weekly.
  5. Edit, proofread, and improve the content.
  6. Optimize content considering SEO and Google Analytics.
  7. Analyze web traffic and LinkedIn metrics.
  8. Generate creative ideas to increase audience engagement.
  9. Conduct research as needed on various topics.
  10. Monitor competitors' socials and content to help inform our messaging.

Qualifications:

  1. Proven work experience as a content marketer, preferably in B2B or mining, construction, commercial development, energy, transportation.
  2. Proficient in MS Office and WordPress or other Content Management Software.
  3. Understanding of web publishing requirements.
  4. Ability to predict audience preferences with an editorial mindset.
  5. Hands-on experience with SEO and web traffic metrics.
  6. Expertise in social media platforms.
  7. Project management skills and an obsessive attention to detail.
  8. Excellent communication and writing skills in English.

Success will be measured based on the following KPIs:

  1. Achieve at least 95% adherence to the content calendar deadlines.
  2. Increase organic traffic by 30-40% over 6 months.
  3. Improve average time spent on page by 25-35% over 6 months.
  4. Attain a 15-25% increase in LinkedIn post engagement over 6 months.
  5. Achieve 5-8% CTR on LinkedIn posts over 6 months.
  6. Increase LinkedIn page followers by 15-25% over 6 months.
  7. Achieve a .8%-1% CTR on LinkedIn Ads.
  8. Achieve a conversion rate of at least 5% from content-driven landing pages.

We take immense pride in our high performing, collaborative team. We recognize and value the uniqueness of every individual who works at Dokainish & Company, and we aim to harness our strengths into a synergistic team that thrives in an environment of open communication, accountability, trust, and respect.

If you believe your skillset, drive, qualifications, and experience is a match, we welcome your application and can’t wait to hear from you.

We thank all applicants for their interest in joining Dokainish & Company, please note only those candidates considered for an initial interview will be contacted.

Dokainish & Company is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, gender, race, colour, religion, sexual orientation, gender identity, national origin, disability, age and veteran status, or any other protected status required by applicable law.

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and Dokainish & Company AODA Policy, accommodation will be provided in all parts of the hiring process. Applicants need to make their needs known in advance.

#J-18808-Ljbffr

  • Content Writer and Copywriter – B2B Marketing Specialist

    1 day ago

    Toronto, Ontario, Canada Measure Marketing Results Inc. Full time

    Job Title: Content Writer and Copywriter – B2B Marketing SpecialistJob Summary:We are seeking a highly skilled Content Writer and Copywriter to join our team at Measure Marketing Results Inc. as a B2B Marketing Specialist. As a key member of our content team, you will be responsible for developing high-quality, engaging content that resonates with B2B...

  • Content Marketing Specialist

    3 weeks ago

    Old Toronto, Ontario, CA Dokainish & Company Full time

    About Dokainish & CompanyThe capital project landscape is impacted with billions of dollars lost from cost overruns. Dokainish & Company stands out with a track record of building award-winning PMOs and lowering cost overages up to 200% on projects in energy, infrastructure, mining, construction, defense, and more. We are the category leaders in project...

  • Content Specialist

    1 day ago

    Toronto, Ontario, Canada Measure Marketing Results Inc. Full time

    About Measure Marketing Results Inc.Measure Marketing Results Inc. is a leading B2B inbound and growth agency specializing in tech and manufacturing industries. We craft results-driven marketing strategies that drive demand, increase conversions, and grow our clients' bottom lines. Content is the backbone of our strategies, and we are looking for a driven...

  • Content Marketing Specialist

    15 hours ago

    Toronto, Ontario, Canada CB Canada Full time

    About the Role:We are seeking a highly skilled Content Marketing Specialist to join our Marketing and Communications team at CB Canada. As a key member of our team, you will be responsible for developing creative marketing copy to captivate our audiences and elevate our brand experience with compelling content and persuasive stories.Key...

  • Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Job Overview:We are seeking a skilled Marketing Coordinator to join our team at Advance Endoscopy and Specialist Centre. This role is essential in enhancing our communication strategies and promoting our services effectively.Key Responsibilities:Education: A diploma or certificate in Journalism, Public Relations, Advertising, Marketing, or a related field,...

  • Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Job Overview:We are seeking a dedicated Marketing Coordinator to enhance our communication efforts at Advance Endoscopy and Specialist Centre. This role is essential in promoting our services and engaging with our community.Qualifications:Education: A diploma or certificate in Journalism, Public Relations, Advertising, Marketing, or a related field,...

  • Marketing Communications Specialist

    15 hours ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    About the RoleWe are seeking a highly skilled Marketing Communications Specialist to join our team at Advance Endoscopy and Specialist Centre. As a key member of our marketing team, you will be responsible for developing and implementing effective communication strategies to promote our services and enhance our brand reputation.Key ResponsibilitiesDevelop...

  • Marketing Communications Specialist

    6 days ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Job SummaryWe are seeking a highly skilled Marketing Communications Specialist to join our team at Advance Endoscopy and Specialist Centre. As a key member of our marketing team, you will be responsible for developing and implementing effective communication strategies to promote our services and enhance our brand reputation.Key ResponsibilitiesDevelop and...

  • Marketing Specialist

    3 months ago

    Toronto, Canada Cardata Full time

    At Cardata, our goal is to provide cost-effective and accurate ways to reimburse drivers for using their personal vehicles for work. We partner closely with our customers to provide best-in-class support, service and technology to Drive What Matters for them and their employees. We recently secured an investment of over $100M to fuel our **vision **of...

  • Content Marketing Specialist

    6 days ago

    Toronto, Ontario, Canada STAN AI Full time

    About the Role:Transformative Content Creator:We're seeking a highly skilled Content Marketing Specialist to join our team at STAN AI. As a key member of our Go To Market Team, you'll be responsible for crafting engaging video content, social media posts, and go-to-market materials that showcase our brand's unique value proposition.Your Impact:Video Content...

  • Content Marketing Specialist

    1 day ago

    Old Toronto, Ontario, Canada PSD Full time

    About PSD CitywidePSD Citywide is a leading provider of research, consulting services, and software solutions to the North American public sector market.We serve a diverse client base of hundreds of small, mid-sized, and large municipalities, provincial/state and federal government agencies, and private sector entities.Our expertise lies in enterprise asset...

  • Digital Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketing Full time

    Marketing Campaign Management at a Global ScaleWe are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing and executing successful paid media campaigns across various digital channels for our prominent corporate brands. Your responsibilities will encompass...

  • Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada ADVANCE ENDOSCOPY AND SPECIALIST CENTRE Full time

    Position Overview:We are seeking a dedicated Marketing Coordinator to join our team at ADVANCE ENDOSCOPY AND SPECIALIST CENTRE. This role is essential in enhancing our communication strategies and ensuring effective outreach.Qualifications:Education: A diploma or certificate in Journalism, Public Relations, Advertising, Marketing, or a related field,...

  • Content Marketing Specialist

    3 weeks ago

    Old Toronto, Ontario, Canada Kensington Tours Ltd Full time

    Kensington Tours Ltd is a prestigious luxury travel operator dedicated to crafting personalized, private-guided journeys to some of the most remarkable destinations around the globe. Our mission is to 'create experiences that transform lives'. As we expand, we seek enthusiastic and driven professionals with travel expertise to join our dynamic and...

  • Content Writer

    3 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **Job Summary**:We're seeking a Copywriter/SEO Specialist to curate daily content for Brand Vision Insights and enhance the SEO strategies for our clients. **Major Responsibilities**: - Craft and publish daily content for clients and our news platform. - Create content aligned with client messaging and target audience preferences. - Collaborate on ideas...

  • Content Marketing Specialist

    3 months ago

    Toronto, Canada Sterling Karamar Property Management Full time

    **Purpose**: The role of the Content Marketing Specialist is to plan and execute marketing campaigns and tactics to drive qualified traffic to respective properties. Using primarily social media and digital advertising, lead generation can also be supplemented with print and other campaign tactics. Decision making needs to be supported with lead generation...

  • Content Marketing Specialist

    3 weeks ago

    Toronto, Canada Dokainish & Company Full time

    **About Dokainish & Company** The capital project landscape is impacted with billions of dollars lost from cost overruns. Dokainish & Company stands out with a track record of building award-winning PMOs and lowering cost overages up to 200% on projects in energy, infrastructure, mining, construction, defense, and more. We are the category leaders in...

  • Marketing & Content Specialist

    3 months ago

    Toronto, Canada KG Group Full time

    _**Are you a creative, goal-oriented, and highly motivated individual with a passion for digital and social media marketing? **_ **Who Are We? **KG Group is an award-winning, private real estate company in Toronto that has been building and managing properties for over 40 years. We are committed to providing superior customer experience and the highest...

  • Content Marketing Specialist

    7 days ago

    Toronto, Canada 7Shifts Full time

    7shifts is an all-in-one team management software platform designed for the restaurant industry. We're used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together. As the...

  • Content Marketing Specialist

    4 weeks ago

    Old Toronto, Canada Alexa Translations Full time

    IMPORTANT: When applying, please include a link or attachment of your portfolio and/or writing samples.About Alexa TranslationsAlexa Translations breaks language barriers by providing A.I.-powered translations for the world’s most prestigious legal, financial, and government institutions. Trained in Canadian French and hosted on Canadian servers, the Alexa...