Content Marketing Specialist

2 months ago

Toronto, Ontario, Canada STAN AI Full time
About the Role:

Transformative Content Creator:

We're seeking a highly skilled Content Marketing Specialist to join our team at STAN AI. As a key member of our Go To Market Team, you'll be responsible for crafting engaging video content, social media posts, and go-to-market materials that showcase our brand's unique value proposition.

Your Impact:

  • Video Content Creation: Develop and edit high-quality videos that tell STAN AI's story, highlight product features, and resonate with our target audience.
  • Social Media Content: Design and schedule eye-catching social media posts, stories, and ads that drive brand engagement and conversions.
  • Go-To-Market Collateral: Create visually compelling go-to-market materials, including one-pagers, brochures, and case studies that support our sales and marketing efforts.
  • Content Strategy: Craft and implement a cohesive content strategy that aligns with STAN AI's growth objectives, ensuring consistent messaging across all channels.
  • Campaign Management: Lead the creation and execution of marketing campaigns, including video series, email sequences, and social media funnels, to generate leads and drive conversions.
  • Social Media Management: Oversee STAN AI's social media presence, maintaining a content calendar to ensure a steady stream of engaging and on-brand content.
  • Creative Growth Strategies: Innovate and execute new strategies to enhance brand visibility and boost conversion rates through visual and social content.
  • Product Expertise: Deeply understand STAN AI's products to effectively communicate their value through videos and social content.
  • Analytics & Optimization: Use data-driven insights to refine video and social media strategies, optimizing content based on performance metrics.
  • Industry Relationships: Cultivate relationships with key industry influencers, agencies, and content creators to amplify STAN AI's reach.
  • Performance Reporting: Regularly measure and report on the success of video content and social media campaigns, providing actionable insights for continuous improvement.
Requirements:

Requirements and Skills:

  • Target Audience Engagement: Proven experience in identifying target audiences and creating campaigns that engage, educate, motivate, and convert.
  • Analytics & SEO Knowledge: Solid knowledge of website analytics tools and modern SEO strategies.
  • SaaS Marketing Experience: Hands-on experience with marketing in a fast-paced SaaS environment.
  • Google AdWords Expertise: Experience in setting up and optimizing Google AdWords campaigns.
  • Up-to-Date Marketing Practices: Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Familiarity with Marketing Tools: Familiarity with WebFlow, HubSpot, Search Console, Clearbit, or similar marketing tools and website platforms.
  • Design Acumen: Strong design skills with the ability to create campaigns that reflect an outgoing and positive STAN AI brand image.

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