Senior Director, Head of Product Marketing

3 weeks ago

Kitchener, Canada Conexiom Full time

Conexiom has an amazing opportunity for a market savvy, growth-oriented Senior Director, Product Marketing to fuel our growth, reputation, and category evolution. Reporting directly to the CMO, this senior leader will infuse deep market insights throughout the company, drive crisp and differentiated messaging for all our offerings, fuel our campaigns with compelling content and offers across the buyer journey, create highly effective product launches and packaging options, and enable sales in a “land and expand” GTM model with all the knowledge and tools needed to win.

The ideal candidate will bring expertise in manufacturing & distribution verticals, quote-to-cash processes, and/or B2B ecommerce. A track record of successfully redefining or creating SaaS product category that became a true “must have” is also key.

The right candidate is an excellent strategist who also enjoys rolling up his/her sleeves to get stuff done This is an incredible opportunity to shape the market and position for leadership as we capitalize on a $3 billion market opportunity.

Key Responsibilities:
  • Market insights: synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap.
  • Drive go-to-market (GTM) positioning: including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging for the entire Conexiom Platform.
  • Messaging: lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation.
  • Compelling content: create/orchestrate audience-centric content across the entire buyer journey, including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos, etc., for customer-facing and sales enablement needs.
  • Win rate improvement: enable sales productivity, efficiency, and win rates through a holistic onboarding program and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners.
  • Thought leadership: Act as a spokesperson for the product and support speaking engagements in events, webinars, analyst briefings, etc.
  • Analysts: Influence and create positioning for analyst relations around the product to ensure coverage and a leading position in analyst reports.
  • Product launches: Oversee launch planning for new offerings, including a deep understanding of the product roadmap, features, differentiators, and customer value to communicate clear and concise use cases.
  • Champion of consistency: Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders.
  • Collaboration: closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.
Qualifications:
  • A “been there, done that” experience in positioning new products for market leadership and supporting a high-growth “land-and-expand” business model.
  • 10 or more years of product marketing or related experience, preferably with a few years in a fast-paced SaaS company.
  • Domain expertise in manufacturing & distribution verticals, quote-to-cash processes, and/or B2B ecommerce.
  • Successful track record of deeply understanding buyer personas, market trends, competition, and the art of the possible with our products and infusing that “outside-in” perspective in messaging and cross-departmental decision-making.
  • Prior success in building relationships with industry analysts and establishing leadership positionings in ranking reports (e.g. Gartner Magic Quadrants).
  • A performance-driven approach to content creation and content marketing inspired by market and buyer insights and optimized for each stage of the buyer journey to create and accelerate pipeline.
  • Expertise in positioning, packaging, and sales enablement, especially for a multi-product SaaS platform.
  • Ability to manage and deliver multiple projects simultaneously.
  • Excellent written, verbal, and presentation skills.
  • Passion for building teams and developing talent.
  • Strong cross-functional collaboration with peers and senior leadership to achieve goals.
  • Excellent influencing and consensus-building skills.
Why Conexiom?

Conexiom is a high-growth, high-energy environment led by its employee-empowered culture. We love what we do, and you will, too.

  • Casual work environment with exceptional growth opportunities.
  • Generous time off policies in all locations, including an Open Paid Time Off Policy in North America, and Flex days in the UK.
  • Comprehensive health, dental & vision insurance.
  • Competitive salary.
  • In-office lunches and snacks.
  • Company-sponsored happy hours, social events, and great swag.
About Conexiom:

Conexiom is the only SaaS platform that applies advanced AI to transform emailed Sales Orders and Invoices from customers and suppliers into fast, accurate digital transactions with 100% accuracy across quote-to-cash and procure-to-pay processes. Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market. Conexiom is based in Vancouver, British Columbia, and has offices in Kitchener, Ontario; and London, England. Visit Conexiom.com.

Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences.

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