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Director/ Product Marketing

3 months ago

Old Toronto, Canada Agencyanalytics Inc Full time
Description

We’re looking for a Director, Product Marketing to join the AgencyAnalytics team

AgencyAnalytics enables digital marketing agencies by streamlining client reporting and scaling their efforts through data & automation. We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way that marketing agencies are supported - and we’re only getting started

Reporting directly to our VP Product, you will have the opportunity to refine our practice of product marketing and drive our go-to-market strategy and monetization efforts while enabling the hiring, career development, and growth of our product marketing managers.

You’re a strategic thinker and care deeply about articulating value to customers and prospects. You’ve successfully launched and optimized B2B SaaS products ideally in a product-led growth environment. You’ve optimized pricing and packaging, defined ideal customer profiles, and refined the buyer’s journey. You’re skilled at building & empowering high-performing Product Marketing teams, are experienced in directly driving and executing initiatives, and are excited to be part of a growing business.

We’d love to hear from you, even if you don’t meet 100% of the requirements outlined below.

As the Director of Product Marketing, you will:

Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring

Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches

Lead and validate our pricing, packaging, and positioning efforts

Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value

Create compelling, differentiated messaging and positioning with a clear understanding of the buyer personas

Collaborate cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing

Develop sales enablement and training materials including product demonstrations, messaging, and competitive intelligence

Drive discovery and adoption of product capabilities through data-informed campaigns

Requirements

You have 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers

You have a proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact

You've worked with product-led growth, freemium models, or B2B products with a high volume of customers and leads

You leverage data, market research, and customer feedback to inform strategic decisions

You have extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market

You have experience in creating and delivering sales enablement materials and training

You’re empathetic and value building strong, collaborative relationships with stakeholders throughout the organization

You’re experienced at hiring, retaining, and engaging talented Product Marketing Managers and have done so successfully in a prior role

You’re flexible and enjoy working with a remote, distributed team

Familiarity with marketing agencies or the MarTech space is an asset

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