Product Marketing Director

3 weeks ago

Old Toronto, Ontario, Canada Achievers Full time

About Achievers

The Achievers Employee Experience Platform empowers employees to recognize each other in real-time and aligns them to the company's values and goals. With almost 4 million global users, the platform enables employees in over 170 countries. Visit our website to learn more and explore our platform in action.

Our Commitment to You

Achievers values the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

As the Product Marketing Director/Senior Product Marketing Director at Achievers, you will be responsible for crafting and executing comprehensive product marketing strategies, including pricing, to drive the success of our employee recognition software. This role requires a strategic thinker with a deep understanding of the product, market, strong leadership skills, and a passion for creating impactful marketing programs, including pricing models that align with business objectives.

Key ResponsibilitiesProduct Positioning and Messaging:
  • Develop and refine product positioning and messaging that clearly communicates the unique value propositions of Achievers' employee recognition solutions.
  • Ensure consistency in messaging across all marketing channels and customer touchpoints.
  • Work with product management to support the development of roadmaps meeting customer needs.
Go-to-Market Strategy:
  • Lead the development and execution of go-to-market strategies for new product launches and feature releases.
  • Collaborate with cross-functional teams to ensure successful product launches and market penetration.
  • Develop annual marketing plans and calendars.
Pricing Strategy:
  • Develop and implement pricing strategies that maximize revenue and profitability while remaining competitive in the market.
  • Conduct market research to inform pricing decisions and adjust strategies based on market dynamics.
Market Intelligence:
  • Conduct ongoing market research to stay informed about industry trends, competitive landscape, and customer needs.
  • Translate market insights into actionable strategies, including pricing adjustments and value-based propositions.
Content Development:
  • Oversee the creation of high-quality and compelling marketing collateral, including product datasheets, case studies, and presentations.
  • Collaborate with content marketing teams to ensure product-related content aligns with overall marketing goals.
Demand Generation:
  • Work closely with demand generation teams to develop and execute effective marketing campaigns that generate leads and drive pipeline growth.
  • Analyze campaign performance and optimize strategies to maximize impact.
Sales Enablement:
  • Provide enablement and sales teams with the necessary tools, training, and resources to effectively sell Achievers' products, including pricing guidelines.
  • Develop sales collateral, presentations, and training programs to support the sales process.
Cross-Functional Collaboration:
  • Collaborate with product management, sales, marketing, and customer success teams to ensure alignment across all functions.
  • Foster strong relationships with key stakeholders to drive successful product launches and ongoing marketing initiatives.
Qualifications
  • 10+ years of experience in product marketing, with a focus on B2B SaaS solutions.
  • Proven track record of developing and executing successful product marketing and pricing strategies.
  • Strong leadership and team management skills.
  • Excellent communication and presentation skills.
  • Experience in the HR or employee engagement industry is a plus.
  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.

Why You'll Thrive at Achievers

We are passionate about disruptive technology that's rooted in science, research, and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, technical excellence, and outstanding workplace culture.

We foster an environment of connection, security, and community. You'll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We're committed to achieving excellence in everything we do.

Benefits and Perks for Permanent Full-Time Employees

  • Competitive Pay
  • Parental Leave Top-up
  • Health Benefits and Life Insurance Coverage Upon Your First Day
  • RRSP Matching
  • Flexible Vacation
  • Employee and Family Assistance Program
  • Full access to the LinkedIn Learning Library
  • Internal Mentorship Program
  • Employee-Led Employee Resource Groups
  • Participation in our Points-based Employee Recognition Program
  • Opportunities for professional development and career growth

Our Work Environment

Achievers is a hybrid-first company. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

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