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Content Marketing Writer

4 months ago

Old Toronto, Canada Info-Tech Research Full time

Our team is growing and we’re looking for a Writer to join our Content Marketing team to develop marketing and sales content that positions and promotes our company, products, and research in exciting new ways.

As a as a Content Marketing Writer, reporting to the Senior Manager for Content Marketing, you’ll write content that supports our Marketing efforts across the organization. A creative thinker and an exceptional B2B writer who can transform complex technology ideas into stories across mediums that connect with our audiences will be ideal for this role.

Key Responsibilities:

  • Writing and creating marketing and sales content: Using our IT research to produce web, email, and sales content. Different versions of assets (short & long versions) will be produced and will be used to support marketing campaigns, sales cycles, and growth opportunities.
  • Ghost-writing: Interviewing internal thought leaders to gather expert insights and produce content including web content, sales collateral, and case studies will be required from time to time.
  • Other ad hoc requests to support marketing and sales content.

Key Selection Criteria:

  • 3+ years’ experience in content marketing writing, preferably in a B2B or technology context
  • Demonstrated expertise in writing compelling and creative B2B copy, both long- and short-form, for different channels
  • Knowledge of Microsoft Office Applications
  • Strong creative thinking skills and ability to think conceptually
  • Exceptional writing, editing, and proofreading skills with a diligent eye for detail, language, and flow
  • Superior knowledge of spelling, grammar, and punctuation
  • Proven ability to demonstrate brand voice
  • Strong attention to detail
  • Portfolio of relevant writing samples
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