Content Writer and Copywriter – B2B Marketing Specialist
3 weeks ago
Job Title: Content Writer and Copywriter – B2B Marketing Specialist
Job Summary:
We are seeking a highly skilled Content Writer and Copywriter to join our team at Measure Marketing Results Inc. as a B2B Marketing Specialist. As a key member of our content team, you will be responsible for developing high-quality, engaging content that resonates with B2B audiences in the tech and manufacturing industries.
Key Responsibilities:
- Content Creation: Research, write, and edit high-quality content that addresses the pain points and challenges of technical decision-makers (TDMs) and business decision-makers (BDMs) in the tech and manufacturing industries.
- Collaboration: Work closely with internal subject matter experts (SMEs) and client teams to develop content that aligns with the client's messaging and business objectives.
- SEO Optimization: Produce content that adheres to SEO best practices, optimizing titles, meta descriptions, and keyword usage for organic search performance.
- Content Formats: Write content across multiple formats, including blog posts, articles, case studies, white papers, ebooks, email campaigns, and social media posts.
- Brand Alignment: Ensure all content is aligned with the client's branding guidelines, voice, and tone.
- Storytelling: Incorporate storytelling techniques to make technical or complex topics relatable and engaging to the target audience.
- Content Planning: Create content briefs and follow up with feedback loops to ensure timely and high-quality content production.
- Industry Knowledge: Stay informed on industry trends, innovations, and news in B2B tech and manufacturing to craft timely and relevant content.
- Collaboration with Designers: Collaborate with designers to develop visually engaging content such as infographics, slide decks, and visual presentations.
- Content Calendar Management: Support the content team in developing and maintaining content calendars to ensure a consistent publishing schedule.
- Content Performance Analysis: Analyze content performance data and make adjustments to optimize for lead generation and conversion metrics.
Requirements:
- Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Experience: 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing.
- Industry Knowledge: Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries.
- Writing Skills: Proven experience in writing for technical audiences, including TDMs and BDMs.
- Research Skills: Excellent research skills and the ability to create original, well-researched content backed by credible sources.
- SEO Knowledge: Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs.
- Writing and Editing Skills: Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Project Management: Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Technical Skills: Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred.
- Attitude and Passion: A proactive, self-motivated attitude with a passion for creating high-impact content.
About Measure Marketing Results Inc.:
At Measure Marketing Results Inc., we're passionate about delivering measurable, meaningful results to our clients. Our team is built on creativity, collaboration, and a drive to push boundaries in B2B tech and manufacturing. We're committed to helping businesses grow and thrive in competitive industries.
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