Senior CRM Manager

2 months ago

Montreal, Canada Circle Medical Technologies, Inc. Full time

DESCRIPTION

We have an exciting, high impact position within our Growth team at Circle Medical Technologies. We are currently looking for a Senior CRM Manager to lead and develop our CRM function. In this role you will develop and optimize programs across engagement, activation, and retention initiatives, while helping run day-to-day operations for Circle Medical’s comms channels (Email, SMS, in-app and push).

WHAT YOU'LL DO

  • Create and optimize end-to-end CRM programs to enhance patient engagement and retention driving key growth metrics, monitoring complex journeys, triggers, and automations with static and dynamic content.
  • Lead the strategy, conceptualization, and management of retention and engagement initiatives through various channels, including email, SMS, push notifications, and in-app messaging.
  • Fully own and manage our CRM platforms and tools, contractual relationships, and channel strategies.
  • Manage the entire lifecycle of comms campaigns, from conceptualization and design to deployment and analysis, ensuring seamless execution.
  • Analyze the performance of CRM campaigns, providing actionable insights to improve future initiatives and align with growth KPIs.
  • Remain informed about industry trends and best practices, ensuring that CRM strategies remain innovative and effective
  • Ideate, plan and execute comms experiments from ideation to implementation to drive growth metrics across activation & retention, reporting on experiments results and next steps.
  • Manage cross-functional collaboration with Design, Product, Engineering, and Data teams to deliver compelling, personalized customer journeys.

WHAT YOU'LL BRING

  • Analytical Skills: Strong analytical skills with the ability to interpret data and extract actionable information.
  • Communication: Excellent communication and collaboration skills.
  • Organization: Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
  • Customer-Centric Approach: Customer-obsessed with a creative mindset, caring deeply about customer experiences.
  • Marketing Automation: Experience leveraging robust marketing automation/CRM systems like Iterable, Braze, MoEngage, or similar.
  • Data-Driven Marketing: Passion for data-driven marketing and building programs that drive incremental results.

QUALIFICATIONS

  • College diploma or university degree in Marketing, Business, or a related field.
  • 5-8 years of relevant work experience in leading email marketing and CRM strategy development for a direct to consumer product or brand
  • Proficiency in CRM channel data, audience segmentation, content creation, campaign optimization, and A/B testing.
  • Proven ability to drive impact and return on investment from comms
  • Previous experience in a fast growth technology business is an asset.
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