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Senior CRM Manager
1 month ago
DESCRIPTION
We have an exciting, high impact position within our Growth team at Circle Medical Technologies. We are currently looking for a Senior CRM Manager to lead and develop our CRM function. In this role you will develop and optimize programs across engagement, activation, and retention initiatives, while helping run day-to-day operations for Circle Medical’s comms channels (Email, SMS, in-app and push).
WHAT YOU'LL DO
- Create and optimize end-to-end CRM programs to enhance patient engagement and retention driving key growth metrics, monitoring complex journeys, triggers, and automations with static and dynamic content.
- Lead the strategy, conceptualization, and management of retention and engagement initiatives through various channels, including email, SMS, push notifications, and in-app messaging.
- Fully own and manage our CRM platforms and tools, contractual relationships, and channel strategies.
- Manage the entire lifecycle of comms campaigns, from conceptualization and design to deployment and analysis, ensuring seamless execution.
- Analyze the performance of CRM campaigns, providing actionable insights to improve future initiatives and align with growth KPIs.
- Remain informed about industry trends and best practices, ensuring that CRM strategies remain innovative and effective
- Ideate, plan and execute comms experiments from ideation to implementation to drive growth metrics across activation & retention, reporting on experiments results and next steps.
- Manage cross-functional collaboration with Design, Product, Engineering, and Data teams to deliver compelling, personalized customer journeys.
WHAT YOU'LL BRING
- Analytical Skills: Strong analytical skills with the ability to interpret data and extract actionable information.
- Communication: Excellent communication and collaboration skills.
- Organization: Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
- Customer-Centric Approach: Customer-obsessed with a creative mindset, caring deeply about customer experiences.
- Marketing Automation: Experience leveraging robust marketing automation/CRM systems like Iterable, Braze, MoEngage, or similar.
- Data-Driven Marketing: Passion for data-driven marketing and building programs that drive incremental results.
QUALIFICATIONS
- College diploma or university degree in Marketing, Business, or a related field.
- 5-8 years of relevant work experience in leading email marketing and CRM strategy development for a direct to consumer product or brand
- Proficiency in CRM channel data, audience segmentation, content creation, campaign optimization, and A/B testing.
- Proven ability to drive impact and return on investment from comms
- Previous experience in a fast growth technology business is an asset.