Manager, Marketing Automation

3 weeks ago

Old Toronto, Canada Borealedu Full time

Let’s reimagine access to Canadian education, together. 

Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace. Universities and Colleges must adapt to this changing profile of learners by focusing on flexible, employer-driven and digital-first programming.

To achieve this mission, we’re looking for a Manager of Marketing Automation to join the Boreal team. This person will lead all of our data-driven decision making and pioneer our automation efforts across all of our campaigns. This will directly impact our ability to help our students and fuel our growth in 2024 and beyond.

We’re leading the Canadian post-secondary sector to create and market online programs that put the learner at the centre and transform communities along the way. This role helps us accomplish that collective mission.

THE OPPORTUNITY

We are seeking an experienced Marketing Automation expert to join our growing team. As the Manager of Marketing Automation, you will play a crucial role in developing and executing effective marketing automation strategies to drive student enrolment and engagement. You will leverage your expertise in marketing technology and analytics to enhance our digital marketing efforts and improve overall marketing effectiveness.

You will make an impact by:

  • Developing and implementing marketing automation strategies and communications to engage students at optimal points along their learning journey through the most effective channels, segments, design and messaging.
  • Creating, managing, and optimizing automated marketing campaigns across multiple channels, including dynamic email and text campaigns.
  • Owning the marketing automation platform (Salesforce Marketing Cloud) to segment and target audiences, personalize content, and enhance lead nurturing.
  • Ensuring marketing automation processes and workflows are streamlined and adhere to our privacy policies.
  • Collaborating with internal stakeholders and external partners to ensure alignment on messaging, design and outcomes. 

We are looking for someone who has:

  • Demonstrated experience in marketing automation, preferably in the higher education industry.
  • Proficiency in Salesforce Marketing Cloud (formerly Pardot) and experience with audience segmentation and targeting.
  • Strong analytical skills with the ability to interpret marketing performance data and make data-driven decisions.
  • Familiarity with HTML and CSS for e-mail and campaign design.
  • Legal authorization to work in Canada.
ADDITIONAL INFORMATION

Flexible Work

We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.

At Boreal, we are committed to providing you with what you need to succeed in your role. All employees receive:

  • Competitive salary and bonus
  • Tuition reimbursement and partner education program
  • Employer-paid benefits package
  • Comprehensive training and onboarding with future learning and growth opportunities

Application Support

We offer inclusive support throughout the recruitment process. If you have accessibility requirements that need to be considered during the recruitment process, please let us know. You are also welcome to share your pronouns with us at any point throughout the process.

As a start-up, we are always looking for passionate, curious and growth-minded team members who bring diverse perspectives and experiences to accomplish our shared mission. Even if you don’t meet all the qualifications, we would suggest you still apply. 

#J-18808-Ljbffr

  • Uk Marketing Automation Consultant

    5 days ago

    Toronto, Canada Marketing Automation Canada Full time

    We are looking for an Marketing Automation Consultant specializing in Marketo to support our growing team in the United Kingdom. ABOUT THE ROLE: Responsibilities for this position would include: - Project management of client accounts from start to finish ensuring projects are delivered on time and on budget. Always meeting or exceeding expectations! -...

  • Junior Marketing Automation Administrator

    1 week ago

    Toronto, Canada Marketing Automation Canada Full time

    We are looking to fill the role of a Junior Marketing Automation Administrator specializing in Marketo ABOUT THE ROLE: Responsibilities for this position would include: - Owning client accounts/projects from start to finish. This includes meeting with the client and getting a clear understanding of their pain points, goals, and ideas. Consulting them on...

  • Marketing Technology Manager

    6 days ago

    Toronto, Canada Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Automations Manager

    3 days ago

    Toronto, Canada EF Educational Tours Full time

    Marketing Automations Manager EF Educational Tours, Canada Toronto Start Date: February/March 2024 Hybrid - In office min. 3-days per week About the role: - Responsibilities: - Collaborate with other members of the marketing team to implement personalized, data-driven campaigns that align with business goals.Monitor and analyze campaign performance,...

  • Manager, Marketing Automation

    2 weeks ago

    Toronto, ON, Canada Borealedu Full time

    Let’s reimagine access to Canadian education, together. Boreal Education is an EdTech company that empowers Canadian post-secondary institutions to grow and develop distance, hybrid and online education programs. Lifelong learning is becoming increasingly necessary for professionals to match the pace of automation and digitization in the workplace....

  • Marketing Automation Manager

    2 weeks ago

    Toronto, Canada G Adventures Full time

    About UsG Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local...

  • Deputy Office Manager

    3 days ago

    Toronto, Canada Marketing Automation Canada Full time

    We are looking to fill the role of a Deputy Office Manager to support our Office & HR Manager day-to-day Administrative and Recruitment tasks and be their right-hand person. ABOUT THE ROLE: Responsibilities for this position would include: ADMINISTRATION - Assisting the Office & HR Manager in the performance of their duties including office operations, and...

  • Marketing Operations Specialist

    6 days ago

    Toronto, Canada Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Operations Specialist

    6 days ago

    Toronto, Canada Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Operations Co-op/intern

    6 days ago

    Toronto, Canada Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Email Marketing

    2 weeks ago

    Toronto, Canada MCAP Full time

    The Role We are looking for a proactive, detail oriented, and ambitious email marketer. This position is responsible for supporting various marketing and communications programs, campaigns, initiatives, and day-to-day marketing activities of both B2B and B2C audiences. This position works closely with the Marketing Team and other departments to execute...

  • Marketing Automation Analyst

    9 hours ago

    Toronto, Canada EF Educational Tours Full time

    **Marketing Automation Analyst** **EF Educational Tours, Canada** **Toronto** **Hybrid - In office min. 3-days per week** **About the role**: We are looking for someone who can get right into the details, from querying audience segments, to strategizing and advising on the best ways to reach those audiences, all the while adhering to CASL...

  • Junior Marketing Automation Administrator

    3 days ago

    Toronto, Canada Easy Email Solutions Inc. Full time

    Technical background and training in Marketo or other marketing automation tools such as HubSpot, Pardot, and Eloqua. - Post-secondary education, preferably in relevant field. - Good understanding of database management and/or digital marketing best practices. - Be personable, and able to build strong relationships with clients (previous client management...

  • Product Manager

    2 weeks ago

    Toronto, Canada CB Canada Full time

    Product Manager - Digitization, AutomationOn behalf of our client in the Banking Sector, PROCOM is looking for a Product Manager - Digitization, Automation.Product Manager - Digitization, Automation – Job DescriptionProvide first level strategic input for change and delivery of the assigned capabilities to ensure all deliverables are addressedSupport the...

  • Regional Marketing Manager

    3 weeks ago

    Old Toronto, Canada Zscaler Full time

    Job Opportunity: Regional Marketing Manager at Zscaler! Are you a dynamic marketing powerhouse? Do you thrive on crafting strategic communications, forging successful sales collaborations, and maximizing ROI? If you're ready to drive results and make a meaningful impact across Canada, then this role is for you! Position: Regional Marketing...

  • Regional Marketing Manager

    2 weeks ago

    Old Toronto, Canada Zscaler Full time

    Job Opportunity: Regional Marketing Manager at Zscaler! Are you a dynamic marketing powerhouse? Do you thrive on crafting strategic communications, forging successful sales collaborations, and maximizing ROI? If you're ready to drive results and make a meaningful impact across Canada, then this role is for you! Position: Regional Marketing...

  • Regional Marketing Manager

    2 weeks ago

    Old Toronto, Canada Zscaler Full time

    Job Opportunity: Regional Marketing Manager at Zscaler! Are you a dynamic marketing powerhouse? Do you thrive on crafting strategic communications, forging successful sales collaborations, and maximizing ROI? If you're ready to drive results and make a meaningful impact across Canada, then this role is for you! Position: Regional Marketing...

  • Marketing Manager

    3 days ago

    Toronto, Canada iNCOM Web & e-Marketing Solutions Full time

    **MARKETING MANAGER** Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and...

  • Business Development Representative

    3 weeks ago

    Old Toronto, Canada Litmus Automation Full time

    Business Development RepresentativeOverview:As a Business Development Representative, you will be responsible for identifying and qualifying leads, initiating contact with potential customers, and nurturing relationships to facilitate the sales process. You will work closely with the sales and marketing teams to develop strategies for generating new business...

  • Business Development Representative

    2 weeks ago

    Old Toronto, Canada Litmus Automation Full time

    Business Development RepresentativeOverview:As a Business Development Representative, you will be responsible for identifying and qualifying leads, initiating contact with potential customers, and nurturing relationships to facilitate the sales process. You will work closely with the sales and marketing teams to develop strategies for generating new business...